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Quick Look Course Summary:Internet Marketing Essentials Training Course
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Next Public Course Date:
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Length: 1 day(s)
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Price (at your venue): 1 Person R 6,988 EX VAT 3 Person R 4,914 EX VAT 10 Person R 3,550 EX VAT
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Certification Type:Accredited
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Locations & Venues: Off-site or in-house. We train in all major city centres throughout South Africa.
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Internet Marketing Essentials Training Course Course: Introduction
Online marketing, received a big freebie with the advent of social media. There are numerous social applications in which to advertise your product. Besides social media, there are applications such as Google Adwords, Yahoo, Bing, Amazon and Bay – and if the advertisement is done correctly, that means its written for search engine optimisation, then the search engines will push your ad for you. In this course we will discuss Facebook for business, including content do’s and don’ts, converting likes into sales, metatags, blogging, content on your website and Google rankings.
BOTI offers Internet marketing training courses, Internet marketing training programmes, online marketing training courses and social media marketing courses across South Africa. Book now!
Internet Marketing Essentials Training Course Course :Course Outline
Introduction to Online Marketing
1. Terminology
SEO
Social Media
Google Adwords
Analytics
Newsletters
2. Facebook
Facebook for business
Communication
CRM
Sales
Facebook Overview
Pages versus Groups
How to create a page and or group
Security Settings
Imagery
Content – The DoÂ’s and DonÂ’ts
Scheduling
Reporting
Convert Likes into Sales
Strategies
Tools for business
Lframes
Events
Offers
Social Ads
Creation
Budgets
Facebook for SEO
Links
Forms
BOTI offers Internet marketing training courses, Internet marketing training programmes, online marketing training courses and social media marketing courses across South Africa. Book now!
3. SEO
Your website affects your SEO
How Google ranks pages
Meta tags
Quality links
Creating your own network
Blogging
Other tools to help SEP
4. Google Adwords
Using Google Adwords
Website
Outcomes
Google Adwords overview
Account creation
Strategy
Keywords
Ad extensions
5. Google Analytics
Installing Analytics
Install Google Analytics code
Google Analytics overview
Dashboard
Acquisitions
Keywords
Conversion tracking
BOTI offers Internet marketing training courses, Internet marketing training programmes, online marketing training courses and social media marketing courses across South Africa. Book now!
6. Newsletters
Sending out newsletters.
Content
How often newsletters should be sent.
7. Planning your online marketing strategy
Flowcharts
Social Tools
Hootsuite
Schedules
BOTI offers Internet marketing training courses, Internet marketing training programmes, online marketing training courses and social media marketing courses across South Africa. Book now!
Internet Marketing Essentials Training Course Course: Course Duration
1 day/s
Who should attend: Internet Marketing Essentials Training Course Course
This course is intede for sales and marketing teams who advertise on the internet.
**Quote does not include Any Exam Fees (if applicable)
IMPORTANT ACTION: Do Not Wait To Improve Your Skills. Â
Book Now By Completing Online Booking Form / Customised Proposal or Obtain Approval For Your Already Received Customised Proposal
BOTI offers so much more! Keep reading https://boti.co.za/entrepreneurship-training-course/
About this course
This course is not accredited. It is delivered as a professional skills programme, and delegates receive a BOTI certificate of attendance.
If you need a credit-bearing outcome for B-BBEE skills development, SETA grant or learnership purposes, please see our accredited qualifications and skills programmes, or read about BOTI accreditations.
Frequently Asked Questions
Is this course accredited?
No. This course is delivered as a practical, facilitator-led skills programme and delegates receive a BOTI certificate of attendance. If you need a credit-bearing outcome for B-BBEE skills development, SETA grant or learnership purposes, ask us about our accredited qualifications, skills programmes and unit standards.
Can this course be delivered in-house at our premises?
Yes. Every BOTI course can be delivered on-site at your offices anywhere in South Africa, or at a scheduled public venue, and can be customised to your team and industry.
How do I book or get a quote?
Use the enquiry form on this page for a tailored quote, or call 011 882 8853 / email [email protected]. The course length and next public course date are shown in the Quick Look summary.
Can this training count towards our B-BBEE scorecard?
Spend on this course still counts as skills development expenditure for B-BBEE purposes, but it does not count as accredited training spend, and the Codes limit how much non-accredited training can contribute. Please confirm the treatment with your skills development facilitator or B-BBEE verification agency.
Do you tailor the training to our industry?
Yes. Our training is built around your business, using practical, real-world examples relevant to your team and sector.