Marketing Courses Training Course Course: Introduction

Marketing has changed along with new technology being developed. Old marketing tactics and haunts no longer bring in clients and clients themselves have changed. Our workshop introduces those in sales and marketing to new ideas, new techniques and gives participants new tools.

Marketing Courses Training Course Course :Course Outline

1. Introduction
Topics for discussion
Related topics
Workshop objectives
Pre workshop review
Personal action plan

2. Definition of marketing
Defining a market
Marketing versus selling
Understanding customer needs
Defining the product
Case study

3. Common marketing types (1)
Direct Marketing
Active marketing
Incoming marketing
Outgoing marketing
Case study

4. Common marketing types (2)
Guerrilla marketing
B2B marketing
B2C marketing
Promotional marketing
Case study

5. The marketing mix
Product
Price
Promotion
Place
Case study

6. Communication
The marketing pitch
Sell value not price
Fun and entertaining is powerful
Choosing the right media
Case study

7. Customer communication
Give customers a voice
It’s not about you, its about them
Every interaction counts
Answer questions honestly
Case study

8. Marketing goals
Brand switching
Repeat purchases
Brand loyalty
Inform and educate
Case study

9. The marketing funnel
Awareness
Interest
Desire
Action
Case study

10. Marketing mistakes (1)
Not taking social media seriously
Not having a USP
Cross cultural and international translations
Not building a relationship
Case study

11. Marketing mistakes (2)
Not having a plan
Not having a target audience
Not tracking metrics
Not listening to customers
Case study
12. Topics not discussed
Related topics not discussed
Lessons learned
Completion of action plans
Post workshop overview

Marketing Courses Training Course Course: Course Duration

2 day/s

Who should attend: Marketing Courses Training Course Course

This course is for anyone wanting to learn marketing basics.

**Quote does not include Any Exam Fees (if applicable)

IMPORTANT ACTION: Do Not Wait To Improve Your Skills.  

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