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Quick Look Course Summary:Marketing Courses Training Course
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Next Public Course Date: 6 November 2019
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Length: 2 day(s)
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Price (at your venue): 1 Person R 8,761 EX VAT 3 Person R 6,937 EX VAT 10 Person R 5,067 EX VAT
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Certification Type:ACREDDITED
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Locations & Venues: Off-site or in-house. We train in all major city centres throughout South Africa.
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Marketing Courses Training Course Course: Introduction
Marketing has changed along with new technology being developed. Old marketing tactics and haunts no longer bring in clients and clients themselves have changed. Our workshop introduces those in sales and marketing to new ideas, new techniques and gives participants new tools.
Marketing Courses Training Course Course :Course Outline
1. Introduction
Topics for discussion
Related topics
Workshop objectives
Pre workshop review
Personal action plan
2. Definition of marketing
Defining a market
Marketing versus selling
Understanding customer needs
Defining the product
Case study
3. Common marketing types (1)
Direct Marketing
Active marketing
Incoming marketing
Outgoing marketing
Case study
4. Common marketing types (2)
Guerrilla marketing
B2B marketing
B2C marketing
Promotional marketing
Case study
5. The marketing mix
Product
Price
Promotion
Place
Case study
6. Communication
The marketing pitch
Sell value not price
Fun and entertaining is powerful
Choosing the right media
Case study
7. Customer communication
Give customers a voice
It’s not about you, its about them
Every interaction counts
Answer questions honestly
Case study
8. Marketing goals
Brand switching
Repeat purchases
Brand loyalty
Inform and educate
Case study
9. The marketing funnel
Awareness
Interest
Desire
Action
Case study
10. Marketing mistakes (1)
Not taking social media seriously
Not having a USP
Cross cultural and international translations
Not building a relationship
Case study
11. Marketing mistakes (2)
Not having a plan
Not having a target audience
Not tracking metrics
Not listening to customers
Case study
12. Topics not discussed
Related topics not discussed
Lessons learned
Completion of action plans
Post workshop overview
Marketing Courses Training Course Course: Course Duration
2 day/s
Who should attend: Marketing Courses Training Course Course
This course is for anyone wanting to learn marketing basics.
**Quote does not include Any Exam Fees (if applicable)
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About this course
This course is not accredited. It is delivered as a professional skills programme, and delegates receive a BOTI certificate of attendance.
If you need a credit-bearing outcome for B-BBEE skills development, SETA grant or learnership purposes, please see our accredited qualifications and skills programmes, or read about BOTI accreditations.
Frequently Asked Questions
Is this course accredited?
No. This course is delivered as a practical, facilitator-led skills programme and delegates receive a BOTI certificate of attendance. If you need a credit-bearing outcome for B-BBEE skills development, SETA grant or learnership purposes, ask us about our accredited qualifications, skills programmes and unit standards.
Can this course be delivered in-house at our premises?
Yes. Every BOTI course can be delivered on-site at your offices anywhere in South Africa, or at a scheduled public venue, and can be customised to your team and industry.
How do I book or get a quote?
Use the enquiry form on this page for a tailored quote, or call 011 882 8853 / email [email protected]. The course length and next public course date are shown in the Quick Look summary.
Can this training count towards our B-BBEE scorecard?
Spend on this course still counts as skills development expenditure for B-BBEE purposes, but it does not count as accredited training spend, and the Codes limit how much non-accredited training can contribute. Please confirm the treatment with your skills development facilitator or B-BBEE verification agency.
Do you tailor the training to our industry?
Yes. Our training is built around your business, using practical, real-world examples relevant to your team and sector.