Quick Look Course Summary:Internet Marketing Fundamentals Course
  • Next Public Course Date:

  • Length: 1 day(s)

  • Price: 1 Person R 3,982.50 EX VAT 3 Person R 2,509.17 EX VAT 10 Person R 1,795.98 EX VAT

  • Certification Type: Non-Accredited

  • Locations & Venues: Off-site or in-house. We train in all major city centres throughout South Africa.

Internet Marketing Fundamentals Course: Introduction

The new game in marketing, in this course (Marketing Seminars, Marketing Workshop, Social Media Courses, Marketing Solutions, Marketing Training, Marketing Short Course, Marketing Business) we teach you all the tricks and tips to make marketing on-line successful.

Internet Marketing Fundamentals Course (Marketing Seminars, Marketing Workshop, Social Media Courses, Marketing Solutions, Marketing Training, Marketing Short Course, Marketing Business) :Course Outline

The internet has become every company, every service provider, and every product seller’s new storefront window. Not only that, it’s easily the cheapest marketing tool available to any company. In this workshop (Marketing Seminars, Marketing Workshop, Social Media Courses, Marketing Solutions, Marketing Training, Marketing Short Course, Marketing Business) our objective will be to teach participants how to conduct market research, how to develop a workable internet marketing campaign, how to recognize your target market, how to make people understand your brand and what SEO is and website characteristics. Research on the internet should include social media, from comments on social media sales and marketing can set up a survey or a poll, they can invite posters to more personal interviews, they can track the shopping habits of customers and can invite customers to try new things.TIP: The right price – the 99 cents is psychological. Customers hardly ever equate R19,99 to R20, they round it down to R19. But if you made your price R19,00 – consumers would say you are charging too much. Real time marketing is a new tool. Computer programs track the customer’s purchasing choices. This enables sales and marketing to better identify their target audience, develop their advertisement to be even more specifically tailored to their audience, interact with their customers about product development and improvement and have an enthusiastic base to try out new products. The content of adverts in real time marketing need to be dynamic, eye-catching and informative. The engagement between the customer and the product will lead to more customers. You need to manage your brand in the media, remember that every interaction counts and you need to address complaints promptly. The information needs to be consistent through all types of media and the product’s unique qualities should be expanded on or it will just become another product in a product range. Real time media marketing needs to be actively managed. By using social media, you build a community of support, interact with this community and make them your brand champions. Content is king in social media, you need to make the reader want to read to the end of the advert. Diversify your online content, have an advert – but have a forum for your brand champions, post new ideas and tips on your product’s uses in this forum and make it easy for people to share. Do give away free stuff, and make sure you have a high return rate of potential customers on the free stuff. We round off our workshop with a few important things to know, such as SEO basics (Search Engine Optimisation), keywords to use, website characteristics, making your website mobile friendly, generating leads and capturing repeat customers.

Key outcomes of the course (Marketing Seminars, Marketing Workshop, Social Media Courses, Marketing Solutions, Marketing Training, Marketing Short Course, Marketing Business) include:
BOTI’s Program Outline

Component 1: Starting Out
• Housekeeping matters and administration
• The Parking Area
• program Objectives
• Pre-Assignment
• activity Plans as well as Evaluations

Component 2: SWOT Analysis in Marketing
• Strength
• Weaknesses
• Opportunities
• Threats
• Training Example
• Component 2: Assessment Queries

Component 3: Marketing Research
• Consume All Media
• Finding the Right Price
• Product Development as well as Improvement
• Identify Your Target Audience
• Training Example
• Component 3: Assessment Queries

Component 4: Real Time Marketing
• Dynamic Content
• Engagement Builds Followers
• Constant Readiness as well as Monitoring
• The Time the Place as well as the Media
• Training Example
• Component 4: Assessment Queries

Component 5: Brand Management
• Every Interaction Counts
• Consistent By Utilizing all Media
• distinctive Qualities
• Needs to be Actively handled
• Training Example
• Component 5: Assessment Queries

Component 6: Social Media (I)
• You are Generating a Community
• A Personal Touch
• Brand Champions
• Make it Easy to Share
• Training Example
• Component 6: Assessment Queries

Component 7: SEO Basics
• Relevant as well as Original Content
• Keywords
• Value Proposition
• Linking
• Training Example
• Component 7: Assessment Queries

Component 8: Social Media (II)
• Content is King
• Blog as well as Interact
• Webinars
• Constant Monitoring
• Training Example
• Component 8: Assessment Queries

Component 9: Website Characteristics
• SEO Optimization
• Landing Page
• Analytics
• Mobile as well as Tablet Friendly
• Training Example
• Component 9: Assessment Queries

Component 10: Capturing Leads
• Lead Management as well as Generation
• Give Something Away
• Quality vs. Quantity
• Capture Repeat Customers
• Training Example
• Component 10: Assessment Queries

Component 11: Campaign Characteristics
• Tailored for Your Audience
• utilize Powerful Words
• The 4 W’s of a Campaign
• Monitor as well as Tweak
• Training Example
Concluding• Component 11: Assessment Queries

Component 12: Concluding
• Wise Men’s words
• Assessment of Parking Area
• Key Learnings
• Evaluations as well as Completion Of activity Plans

Related Terms Include Digital Strategy Courses, Marketing Training Company, Social Media Courses Cape Town, Social Media Training, Social Media Courses Johannesburg, Course In Marketing, Marketing Skills Training, Short Courses In Marketing.

Internet Marketing Fundamentals Course (Marketing Seminars, Marketing Workshop, Social Media Courses, Marketing Solutions, Marketing Training, Marketing Short Course, Marketing Business): Course Duration

1 day/s

Who should attend: Internet Marketing Fundamentals Course

This course (Marketing Seminars, Marketing Workshop, Social Media Courses, Marketing Solutions, Marketing Training, Marketing Short Course, Marketing Business) is intended for anyone in marketing.

**Quote does not include Any Exam Fees (if applicable)

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