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Quick Look Course Summary:Brand Mastery: Unleashing the Power of Branding and Marketing Strategies
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Next Public Course Date:
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Length: 5 day(s)
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Price (at your venue): 1 Person R 26,900.00 EX VAT 3 Person R 18,716.99 EX VAT 10 Person R 12,369.86 EX VAT
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Certification Type: Non-Accredited
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Locations & Venues: Off-site or in-house. We train in all major city centres throughout South Africa.
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Brand Mastery: Unleashing the Power of Branding and Marketing Strategies
Attending the “Brand Mastery: Unleashing the Power of Branding and Marketing Strategies” course offers a transformative learning experience that will empower participants to become proficient brand strategists. Through comprehensive sessions on branding fundamentals, factors influencing branding decisions, and the significance of brand familiarity, attendees will gain valuable insights to create compelling brand identities. The course delves into key brand terminologies, marketing strategies, and ethical considerations, enabling participants to design and implement successful branding campaigns. With real-world case studies and practical applications, participants will analyze and evaluate effective branding practices. This course is a must for individuals seeking to leverage the power of branding to drive customer loyalty, gain a competitive edge, and propel their organizations towards success in a dynamic marketplace.
Course outline
This unit standard is a core standard and forms part of the qualification, National Diploma, and is registered at Level 5 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one’s job. This standard will also add value to those individuals who are starting their own business and recognises that Marketing forms an integral component of any business. Upon successful completion of this Unit Standard course you will effectively be able to:
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- Introduction to Branding
- Definition of Branding
- Importance of Branding in Business
- Role of Branding in Creating Customer Loyalty
- Factors Influencing Branding
- Market Research and Consumer Insights
- Competitor Analysis and Positioning
- Target Audience and Consumer Behavior
- Brand Identity and Personality
- Understanding Brand Familiarity
- Definition and Significance of Brand Familiarity
- Building and Sustaining Brand Familiarity
- The Impact of Brand Familiarity on Consumer Purchase Decisions
- Brand Terminology
- Key Terminologies in Branding
- Differentiating Branding, Brand Name, Brand Mark, Trademark, and Copyright
- Types of Brands: Familiarity, Family, Licensed, Individual, Manufacturer, and Dealer Brands
- Marketing Strategies for Branding
- Overview of Marketing in Brand Management
- Marketing Communication Channels
- Direct Marketing and Relationship Marketing Techniques
- Sponsorship and Event Marketing
- Sales Promotions and Public Relations
- Alternative Branding Strategies and Tactics
- Application of Branding in Marketing Management
- Integrating Branding in Marketing Planning
- Utilizing Branding to Build Customer Loyalty
- Using Brand Familiarity to Gain Competitive Advantage
- Legal and Ethical Considerations in Branding
- Trademark and Copyright Protection
- Ethics in Branding and Marketing Communications
- Ensuring Compliance with Branding Regulations
- Case Studies and Practical Applications
- Analyzing Successful Branding Campaigns
- Creating a Branding Strategy for a Specific Product or Service
- Evaluating the Impact of Branding on Consumer Perception and Behavior
- Conclusion
- Recap of Key Concepts in Branding and Marketing Strategies
- The Future of Branding in a Dynamic Marketplace
- Introduction to Branding
Target Audience
- Marketing Professionals: Marketing managers, brand managers, and marketing executives can gain valuable insights into developing effective branding strategies and utilizing marketing channels to build brand equity.
- Business Owners and Entrepreneurs: For entrepreneurs and business owners, attending this course can help in developing and implementing branding strategies to establish a strong brand identity and compete effectively in the market.
- Product Managers: Product managers can benefit from understanding the role of branding in creating product differentiation and positioning to appeal to target customers.
- Advertising and Communication Specialists: Advertising and communication professionals can learn how to craft compelling brand messages and leverage various marketing communication channels to maximize brand reach.
- Sales and Customer Relations Professionals: Sales representatives and customer relations teams can better understand how branding influences customer perceptions and loyalty, helping them align their efforts with the brand image.
- Marketing Students and Aspiring Marketers: Aspiring marketers and marketing students can gain foundational knowledge of branding principles and marketing strategies to prepare for successful careers in marketing.
- HR and Talent Management Professionals: HR professionals can learn how to align employer branding with talent management strategies to attract and retain top talent within the organization.
- Brand Consultants and Strategists: Branding consultants and strategists can enhance their expertise by staying updated on the latest branding trends and best practices in the industry.
- Business Development Managers: Business development managers can gain insights into leveraging branding as a strategic tool for business growth and expansion.
- Non-profit and Social Enterprise Professionals: Professionals working in non-profit organizations and social enterprises can learn how to build a strong brand identity to attract donors, volunteers, and supporters.
Learners accessing this qualification will have demonstrated competence against the standards in the National Certificate in Marketing, Marketing Communication or Marketing Research or Marketing Management or Customer Management or equivalent at NQF Level 4.
Unit Standard
Identify brand mix elements, SAQA I.D. 59201 NQF Level: NQF Level 05, Unit Standard: 10048
Course duration
3 days
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