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Quick Look Course Summary:Media And Public Relations Course – BOTi Essential Course
  • Next Public Course Date:

  • Length: 1 day(s)

  • Price (at your venue): 1 Person R 3,982.50 EX VAT 3 Person R 2,729.81 EX VAT 10 Person R 1,885.40 EX VAT

  • Certification Type: Non-Accredited

  • Locations & Venues: Off-site or in-house. We train in all major city centres throughout South Africa.

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Good first impressions create lasting relationships

Course Introduction

Pliny the elder makes an observation about first impressions and good reputations. It still holds true today, to network for success, employees and managers in public relations need to know how to make an effective introduction and a great first impression. Whatever business you have with the public or media after meeting, will depend on the conclusions made in the first thirty seconds.


Course Outline

Our Media And Public Relations Course includes the following:


  • Introduction
    Workshop Objectives


  • Networking for success (1)
    An effective introduction
    A great first impression
    Case Study


  • Networking for success (2)
    Minimising nervousness
    Using business cards effectively
    Remembering names
    Case Study


  • Meet and Greet
    The Three-step process
    Four levels of conversation
    Case Study (1)
    Case Study (2)
    Case Study (3)


  • Dressing for success
    The meaning of colours
    Interpreting common dress codes
    Deciding what to wear
    Case study


  • Writing
    Business letters
    Writing proposals
    Executives Summaries
    Case study


  • Setting goals
    Understanding goals
    SMART Goals
    Helping others with goal setting
    Case Study


  • Media relations
    Web presence, Blogs & the Internet
    Case study


  • Issues and crisis communication planning
    Gauging the impending crisis level
    Providing Feedback and insights
    How information will be distributed
    Tracking the overall effect
    Case study


  • Social media (The PR Toolkit)
    Social Bookmarks
    RSS feeds
    Case study


  • Employee Communications
    Verbal communication
    Non-verbal communication
    E-Mail Etiquette
    Negotiation skills
    Making an impact
    Case study


  • Topics not discussed
    Post workshop overview




Course Duration

1 day/s

Who should attend

This course is intended for those involved in media or Public Relations. **Quote does not include Any Exam Fees (if applicable) IMPORTANT ACTION: Do Not Wait To Improve Your Skills.   Book Now By Completing Online Booking Form / Customised Proposal or Obtain Approval For Your Already Received Customised Proposal

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