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Quick Look Course Summary:Media And Public Relations Course – BOTi Essential Course
  • Next Public Course Date:

  • Length: 1 day(s)

  • Price (at your venue): 1 Person R 4,475.00 EX VAT 3 Person R 3,399.06 EX VAT 10 Person R 2,529.41 EX VAT

  • Certification Type: Non-Accredited

  • Locations & Venues: Off-site or in-house. We train in all major city centres throughout South Africa.

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    Good first impressions create lasting relationships

    Course Introduction

    Pliny the elder makes an observation about first impressions and good reputations. It still holds true today, to network for success, employees and managers in public relations need to know how to make an effective introduction and a great first impression. Whatever business you have with the public or media after meeting, will depend on the conclusions made in the first thirty seconds.


    Course Outline

    Our Media And Public Relations Course includes the following:


    • Introduction
      Workshop Objectives


    • Networking for success (1)
      An effective introduction
      A great first impression
      Case Study


    • Networking for success (2)
      Minimising nervousness
      Using business cards effectively
      Remembering names
      Case Study


    • Meet and Greet
      The Three-step process
      Four levels of conversation
      Case Study (1)
      Case Study (2)
      Case Study (3)


    • Dressing for success
      The meaning of colours
      Interpreting common dress codes
      Deciding what to wear
      Case study


    • Writing
      Business letters
      Writing proposals
      Executives Summaries
      Case study


    • Setting goals
      Understanding goals
      SMART Goals
      Helping others with goal setting
      Case Study


    • Media relations
      Web presence, Blogs & the Internet
      Case study


    • Issues and crisis communication planning
      Gauging the impending crisis level
      Providing Feedback and insights
      How information will be distributed
      Tracking the overall effect
      Case study


    • Social media (The PR Toolkit)
      Social Bookmarks
      RSS feeds
      Case study


    • Employee Communications
      Verbal communication
      Non-verbal communication
      E-Mail Etiquette
      Negotiation skills
      Making an impact
      Case study


    • Topics not discussed
      Post workshop overview




    Course Duration

    1 day/s

    Who should attend

    This course is intended for those involved in media or Public Relations. **Quote does not include Any Exam Fees (if applicable) IMPORTANT ACTION: Do Not Wait To Improve Your Skills.   Book Now By Completing Online Booking Form / Customised Proposal or Obtain Approval For Your Already Received Customised Proposal

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