Course Introduction

Sales is one of the highest-impact areas for AI – teams that adopt it well save hours and close more. This one-day course shows sales professionals how to use AI tools across the full sales cycle: prospecting, outreach, proposals, follow-up and analysis. Hands-on and practical, with real sales scenarios.

Why this matters

Sales rewards speed and personalisation – exactly what AI delivers. Reps who use AI well research faster, personalise outreach at scale and spend more of their time actually selling. The teams that adopt it are pulling ahead on response rates and pipeline. This course gives your salespeople practical, repeatable workflows to win back hours and have more – and better – conversations.

What You Will Learn

• AI across the sales process – prospecting to closing
• Researching prospects and personalising outreach at scale
• Writing emails, proposals and follow-ups that convert
• AI for call prep, objection handling and CRM admin
• Analysing pipeline and performance with AI
• Selling with AI responsibly – accuracy, tone and POPIA

The Advantages of Attending

• Cut hours of cold-email, proposal and follow-up writing each week – Reps stop drafting every prospecting email, quote and check-in from a blank page. AI produces the first draft from a few inputs, so the same person works more deals in a day instead of living in their inbox.
• Personalise outreach to each prospect without the copy-paste tell – Reps learn to brief AI on a prospect’s industry, role and likely pain point and get tailored emails and LinkedIn messages in minutes, so messages read as researched rather than the generic blasts buyers delete on sight.
• Get new and junior reps producing real prospecting and proposals sooner – AI-assisted account research, list building and proposal drafting hands newer reps a working baseline on day one, shortening the long ramp before they can run discovery and send client-ready documents on their own.
• Keep AI errors out of client-facing proposals and emails – The team learns to fact-check AI before it reaches a buyer, so quotes and emails go out without invented figures, wrong pricing or off-brand claims that cost deals and credibility.
• Forecast from the real state of the pipeline, not gut feel – Reps and managers use AI to summarise CRM activity, flag stalled and at-risk deals and surface next-best actions, so pipeline reviews and forecasts rest on what the data actually shows.

Skills You Will Walk Away With

• Build targeted prospect lists and research accounts fast, using AI to pull company news, role context and likely buying triggers into a usable brief
• Draft personalised cold emails and LinkedIn messages tailored to each prospect’s industry, role and pain point in minutes
• Turn a discovery-call summary into a first-draft proposal or quote, then cut it down to a tight, client-ready document
• Write follow-up sequences that reference the last conversation and move stalled deals forward without sounding scripted
• Compress long email threads and call notes into clear next steps and CRM-ready updates
• Interrogate pipeline and CRM data with AI to surface stalled deals, at-risk opportunities and accurate next-best actions
• Fact-check and tighten AI drafts to strip invented figures, wrong pricing and off-brand wording before anything reaches a client
• Build reusable prompts and templates for prospecting, outreach and proposals so the whole team works to one standard

Who Should Attend

Sales reps, account managers, business development and sales leaders who want to sell faster and smarter with AI.

Why train with BOTI

BOTI has trained teams across South Africa for over a decade and is rated 4.8 from 652 Google reviews. This course is practical and hands-on, fully customisable to your team and industry, and can be delivered in-house at your premises anywhere in South Africa or at a public venue, with or without laptops supplied. Every delegate receives a certificate of completion and leaves with skills they can apply the very next day.