Executive Management Program

Duration: 3 Days

Introduction:

Our Executive Management Program is unique and focuses on 5 core Areas:

• Strategy and the South African economy
• Business acumen and finance
• The role of marketing.
• Maximizing your leadership skills. This includes understanding Servant Leadership as well as understanding generation gaps
• Maintaining a strong work-life balance

Benefits of Attending:

• Gain exposure to comprehensive organizational principles
• Gain a holistic understanding of business
• Network with other industry specialists
• Make yourself more valuable to your company
• Improve your leaderships skills

Course Outline

Day 1: Strategy and the South African Economy and Business Acumen and Finance Strategy

Session 1: Strategy

• Mission Vision and Goals of an organization
• SWOT analysis with in-depth research study of all parts
• Types of strategies and their use.
• Implementing and keeping an eye on tactical plans.
• Preparing action plans for the implementation of a strategic plan.
• Comparing SWOT with other tools (e.g. PEST).
• Understanding the latest economic trends

Session 2: Financing Aspects

• Understanding financial statements
• Analyzing statements; income ratios; profitability ratios; liquidity ratios; working capital ratios
• Bankruptcy ratios; long term analysis ratios; coverage ratios; leverage ratios
• (ROI) Return on Investment
• Understanding budgets
• Advanced forecasting techniques
• Managing the budget

Session 3: Business Acumen

• Seeing the big picture
• Key Performance Indicators (KPIs)
• Risk management strategies
• Business acumen in finance
• Business acumen in management

Session 4: The Role of Marketing

• Definition of marketing
• Marketing and Internet marketing
• Common marketing types (Eg guerrilla marketing, B2B marketing, B2C marketing, promotional marketing
• The marketing mix- i.e. Product, Price, Promotion, Place + (case study)
• Communication
• Customer communication
• Marketing goals
• The marketing funnel
• Marketing mistakes (eg. not taking social media seriously)

Day 2: Leadership and Influence and Servant Leadership

Session 1: Understanding Leadership

• The evolution of leadership
• Situational leadership
• A personal inventory
• Modelling the way
• Inspiring a shared vision
• Enabling others to act
• Encouraging the heart
• Basic influencing abilities
• Setting objectives

Session 2: Servant Leadership

• Servant Leadership definition
• Leadership practices
• Sharing the power
• Characteristics of a servant leader
• Barriers
• Building a team community
• Being a motivator
• Being a mentor
• Training future leaders
• Self-reflection

Day 3: Understanding Generation gaps and achieving a work-life balance

Session 1: Generation gaps

• History: Traditionalist; Baby Boomers; Generation X; Generation Y
• Differences between generations
• Finding common ground
• Conflict management

Session 2: Work-Life Balance

• Benefits of a healthy balance
• Signs of an imbalance
• Time management tips
• Goal setting
• Optional ways to work
• Stress management
• Working in a home office

Who should attend?

• MDs, CEOs, CFOs, CIOs, COOs
• General Managers, Executive Managers, Senior Managers
• Supervisors and Team leaders
• Human Resources Managers and their staff
• Experts seeking to broaden their company exposure
• Anyone else seeking to establish their holistic business skills