Essentials of Business Management

Course Introduction

Business Optimization Training Institute offers a one day course in Business Management and Administration. Participants who sign up for the course will attend a half-day course where the program and itinery will be distributed. The morning will consist of orientation to the course and introduction to the various subjects. The course can be done at your convenience, participants can do the three one-day courses together or spaced apart as the needs of the participant prescribe. This course offers a one day course in marketing, a one day course in finance and a one day course in organisational leadership and development. The course is intended for new managers, employees who will become managers and the individual entrepreneur.

Course Outline

1. Itinerary and Program – Morning
Introduction to Business Administration and Management
Learning Methodology
Course packs and class Preparation
Group Dynamics

2. Marketing – 1 Day
Marketing as a holistic concept in organisations
The Marketing planning process
Marketing in the Internet Age
Marketing in different business organisations
Levellers – Brand Value; Customer Equity and the interaction thereof
Marketing Investment Returns – justifying investments in Marketing

3. Finance – 1 Day
Accounting in Business
Corporate Reporting Overview
Stakeholder’s Information Needs
Financial Statements
Basic Accounting
The use of Capital
The Accounting Equation Expanded
The Meaning and Measurement of Profit
Depreciation
Budgeting
Working Capital Management

4. Organisational Development and Leadership – 1 Day
The Evolution and Revolution of Organisations as they grow
Leadership and Learning are both important
An Effective Organisational Development Process
Models for Diagnosis and Analysis
Communication Planning
Organisational Development Intervention
Challenges in leading Change Management

Course Duration

4 day/s

Who should attend: Essentials of Business Management Course

This course is a managerial course in business management.

**Quote does not include Any Exam Fees (if applicable)

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