Creating a Great Webinar Course: Introduction

Webinars have replaces seminars, and due to modern technology, one can have a global webinar with thousands of attendees from your living room. This course explains the concept and tools needed to create great webinars.

Creating a Great Webinar Course :Course Outline

1.    What can a great webinar do? A webinar is a tremendous way to reach many people simultaneously in an inexpensive way. Webinars are an exceptionally useful tool for marketing products or demonstrating a new product or training employees, it is especially useful for training global employees at the same time. 2.    What are the criteria for a successful webinar? Passion, enthusiasm and value. Your target audience must be able to see and feel your passion before they will become emotionally involved in your sales pitch. You need to know what motivates the target audience (which requires research) and it’s best to follow the 10 minute rule. That is the rule that after ten minutes, your audience’s attention starts to waiver. 3.    What about formatting? Knowing your target audience’s needs will help you to choose the right formatting. A complex subject may require a live webinar to enable audience interaction with questions. A simple subject such as the uses of a product can be recorded with a question and answer slot on the company website. You might even prefer a two person team to deliver the webinar, one person being the presenter and the other a facilitator. 4.    How do you reconcile a webinar with product marketing and social media, such as blogs and white papers? Effective utilization of social media along with marketing strategies will drive traffic to your webinars. Blogs should be informative as well as white papers, they should be well written and attain a high score through SEO (Search Engine Optimization). They should have links directing the customer to the company, the product and the webinar. Emails should be kept short and to the point with the hook in the subject line. Exclusive deals can also drive customers to your webinar and lastly, prudent use of the hashtag is also useful . 5.    How do I prepare for a webinar? Prior to the webinar you should send your audience two reminder emails, one the day before the webinar and the last an hour before your webinar takes place. Include the day and time, any instructions and your contact information. Practice your script including lighting and props. Test your audio, visual and communication systems. Insert questions into your script that will enhance the webinar and are relevant. TIP: There are two methods of creating a webinar: In house or for hire. For hire webinars are easy to navigate as you will work with professionals. In house webinars are more cost effective and allow you to personalize the information. 6.    How do I increase registration or traffic to my webinar? Do thorough research beforehand to exclude phrases that will make your email land in the customer’s Spam box. The title of your email and your webinar should be attention grabbing or catchy. As an example if this article was titled “Creating Webinars” half the target audience would read no further and would search for a different course about webinars. The decision in this case to settle on the title “10 QUESTIONS YOU MUST ASK ABOUT WEBINARS”, was based on you, the potential student or workshop participant and we would like to expand that baseline to any level of computer user. The registration form on your website should be simple and straight forward, unnecessary clutter like fields and boxes will create a high abandonment rate. Have space on your form for customers to ask questions. 7.    Are there any presentation tips I should know? Show, don’t tell, use visual aids and demonstrations. Share your desktop, turn off systems (IM) that will cause pop-ups and remove any inappropriate content. Use strong visuals, make the text limited and easily readable and use strong and vibrant colours. Use your script – use it as you wrote it during your introduction and your conclusion. Keep the middle part of your webinar conversational and coherently move from point to point – try not to digress. 8.    How do I interact with my audience? Polls and surveys are the mainstay of interacting with your audience and providing helpful feedback. Surveys and exit polls will help collect feedback for this session. Answer solicited questions. Have a break and give the audience an activity such as a riddle. Whether you have a Q&A session at the conclusion of your webinar or schedule one for later, the Q&A session is very important for interaction with your audience. 9.    Which mistakes should one avoid? Avoid technical issues, check and re-check your equipment. Don’t ignore your audience; provide a way for your audience to contact you or a facilitator during the presentation. Encourage audience participation. Make sure your webinar doesn’t exceed the stated time allotment and make sure it doesn’t become boring to your audience. 10.  What do I need to do after the event? After the event, you need to contact those people who registered but never showed up, send them material from the webinar and a link to the posted event. Also invite them to future webinars, bear in mind these are still potential buyers or customers. Follow up on emails immediately, after thanking the person, include questions and details from the webinar, provide these customers with another opportunity to buy your product if you’re selling something. Make the posted event easy to share, don’t send the customer a long URL, and send an easy to remember domain name. 1. Introduction
Workshop objectives

2. What can a webinar do?
Marketing to prospective customers
Training or teaching
Demonstrations and presentations
Information sharing
Case study

3. Successful Webinar criteria
Passion and enthusiasm
Value
Knowing your target audience
Grab and keep attention
Case study

4. Find the right format
Tailor it to your audience
Pre-Recorded
The live webinar
Two person team
Case study

5. Marketing and social media
Blog posts and white papers
Email marketing
Offer an exclusive deal
Hash tags
Case study

6. Leading up to your webinar
Reminder emails
Practice and rehearse
Test your technology
Insert solicited questions
Case study

7. Drive up registration
Avoid spam filter
A great title
Solicit questions
The Registration page
Case study

8. Presentation tips
Show, don’t tell
Sharing your desktop
Strong visuals
Script it
Case study

9. Interacting with your audience
Polling and surveys
Answer solicited questions
Activities
Q and A sessions
Case study

10. Mistakes to avoid
Technical Issues
Ignoring your audience
Audience not participating?
Timing
Case study

11. Post event
Contact No Shows
Follow up E-Mails
Call to action
Make it easy to share
Case study

12. Topics not discussed
Post workshop overview

Creating a Great Webinar Course: Course Duration

1 day/s

Who should attend: Creating a Great Webinar Course

This course is intended for persons in sales and marketing.

**Quote does not include Any Exam Fees (if applicable)

IMPORTANT ACTION: Do Not Wait To Improve Your Skills.  

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