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Quick Look Course Summary:Proposal Writing Training – BOTi Essential Course
Next Public Course Date:
Length: 2 day(s)
Price (at your venue): 1 Person R 8,150.00 EX VAT 3 Person R 6,453.04 EX VAT 10 Person R 4,713.75 EX VAT
Certification Type: Non-Accredited
Locations & Venues: Off-site or in-house. We train in all major city centres throughout South Africa.
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This comprehensive Proposal Writing Course takes participants from cover to cover in writing great proposals.
- THE PURPOSE OF A PROPOSAL: A proposal is a sales pitch for your product or service. It outlines a problem that the customer has and points out a product or service as a solution.
- IDENTIFYING DIFFERENT TYPES OF PROPOSALS: There are four main types, these types can and do overlap at times. The four basic types are the technical proposal which defines the technical requirements for a project. The sales proposal is usually written to convince a new customer to purchase a product or service. A cost proposal is an outline of estimated costs for a specific project. A professional service proposal is a type of proposal which focuses on offering a professional service such as public relations or marketing.
- THE PROCESS OF WRITING A PROPOSAL: A proposal should have a single goal for example to sell a product; it should also identify the target market and contain a needs analysis and a goal statement.
- PREPARE A PROPOSAL OUTLINE: After the research has been done a framework can be created. Depending on the complexity of the proposal there could be a number of headings, we suggest between two and five. A general format proposal will include the following: Cover letter, title page, proprietary notice, table of contents, executive summary, introduction, the body (with major and minor headings), summary and conclusion, bibliography. The outline will also include special sections.
- TECHNIQUES TO IMPROVE WRITING SKILLS: The obvious first technique is to focus on spelling and grammar. Next is style (which is subjective) and sentence construction, we recommend downloading William Strunk, Jr The Elements of Style, Bartleby.com, 1999. It is an English language standard still taught from today. Persuasive writing is another technique to use, in the writing profession this is known as baiting the hook. The hook would be the title, the hook is baited by the content of the proposal, clear sentences, clear paragraphs, and clear points. Create strong transitions and build to the conclusion.
- WRITING THE PROPOSAL: It is useful to include a benefit analysis and an organisational impact statement for a professional proposal. Make use of illustrations and charts when necessary.
- PROOFREAD AND EDIT PROPOSAL: When proofreading you are not reading to understand, to spot mistakes read one word in one line at a time. Try reading from the bottom of the page as well, anything that slows your eyes down to one word at a time. While most mistakes should be picked up by spell check on a computer, it is prudent to have a -good words- list, especially if the proposal includes technical terms or terms in another language, Latin for example. If all else fails there are plenty freelance editors on the internet.
- TIP: FINAL TOUCHES: Use a maximum of two fonts, one for headings and one for the body. Use a consistent formatting theme throughout the proposal. Stick to common fonts, Arial; Calibri or Times New Roman. No, really… stick to common fonts. Use font effects sparingly. Changing fonts and font effects serves to slow the eye down and jerk across the page. The idea behind flow or readability is to keep the eye moving smoothly from left to right and the brain will process the information more quickly.
- THE FINAL PACKAGE: Print the proposal in colour, use quality paper, make sure the pages are in order and put the proposal into a professional looking binder.
Pre workshop review
- Understanding proposals
The writing process
Types of proposals
Requests for proposals
- Beginning the writing process
Your purpose and your audience
- The Outline
Creating a framework
- Finding facts
Internet as a resource
- Writing skills
Spelling and grammar
Working with words
- Writing skills
Creating strong transitions
Building to conclusions
- Writing the proposal
Educating the evaluator
Ghosting the competition
- Checking for readability
Checking for clarity
Reading for your audience
Using the readability index
- Proofreading and editing
Proofreading like a pro
Checking the facts
- Adding the final touches
Top typesetting tips
Professional look and feel
The final package
- Topics not discussed
Post workshop overview
Who should attend
The Proposal Writing Couorse is intended for employees and managers who write proposals.
**Quote does not include Any Exam Fees (if applicable)
IMPORTANT ACTION: Do Not Wait To Improve Your Skills.
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