Home / Non-Accredited / Sales, Marketing & Customer Care / Top Ten Sales Secrets Course (1 day)
Quick Look Course Summary:Top Ten Sales Secrets Course (1 day)
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Length: 1 day(s)
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Price (at your venue): 1 Person R 5,654 EX VAT 3 Person R 3,982 EX VAT 10 Person R 2,954 EX VAT
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Certification Type:Non-Accredited
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Locations & Venues: Off-site or in-house. We train in all major city centres throughout South Africa.
Top 10 Sales Secrets – self-paced online, 6 months’ access: R950 per learner (ex VAT); teams of 10 or more pay less.
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Top Ten Sales Secrets Course (1 day)
Ten practical habits of top-performing salespeople, each one turned into something your reps can start doing the next day.
Two reps with the same product, price and territory can produce very different results. The difference is usually a handful of habits: how well they know the client, which leads they drop, whether customers trust them, and how they keep themselves going after a lost deal. This one-day sales techniques training packs ten of those habits into a practical workshop, each one turned into something delegates can apply straight away.
The ten secrets run in order: the traits of effective salespeople (assertiveness, emotional intelligence, problem-solving and asking for the business), knowing your clients, knowing and believing in your product, working the right leads, building authority, earning trust, growing relationships, communicating naturally, staying self-motivated and setting goals you track. Each one is taught through a short case study and an exercise on the delegate's own clients and pipeline.
It works as a refresher for experienced reps and a fast start for new ones, and delegates finish with their own top-ten action list. For the full sales process from prospecting to close, see the two-day Effective Sales Training.
Why this course
For your organisation
- Reps who spend their time on the leads most likely to close
- Stronger, longer client relationships
- A motivated team that needs less chasing
- A practical refresher that fits into one day
For your delegates
- Ten habits of top performers, each with an exercise
- A way to sort leads and drop the dead ones
- Techniques to build trust and authority with clients
- A personal top-ten action list and goals
What delegates will be able to do
- Recognise the traits that set top salespeople apart and rate your own
- Research clients and link your offer to their values and needs
- Explain your product with conviction and connect it to what the customer cares about
- Sort leads by potential and drop the ones that are going nowhere
- Build authority through product, market and competitor knowledge
- Earn trust through transparency, proof and seeing the customer's point of view
- Keep in regular contact with clients and build new relationships
- Stay motivated and set SMART short- and long-term goals that you track and adjust
Who should attend
Anyone in sales and marketing: sales representatives, business-development and account staff, telesales agents, retail and counter sales staff, and owners of small businesses who do their own selling. Suitable for new and experienced salespeople.
Course outline
Day 1 – Ten habits of top salespeople
Secret 1: the traits of effective salespeople
- Assertiveness without pressure
- Emotional intelligence in a sales conversation
- Solving the customer's problem
- Asking for the business
- Self-rating against the four traits
Secrets 2 and 3: know your client, know your product
- Researching a client before you call
- Customer values, needs and anticipating future needs
- Knowing your product inside out
- Belief and enthusiasm that customers can hear
- Linking your product to what the customer values
Secrets 4 and 5: leads and authority
- Sifting leads by potential
- Weighing the time and cost of a lead against the likely return
- Letting go of leads that are not moving
- Building expertise and knowing your competitors
- Using your authority to solve customer problems
Secrets 6 and 7: trust and relationships
- Using testimonials and proof
- Being transparent and genuine
- Seeing the sale from the customer's point of view
- Listening actively and keeping in touch
- Rewarding loyal clients and building new relationships
Secrets 8 and 9: communication and self-motivation
- Prepared, not scripted
- Using humour and being yourself
- Thanking and rewarding clients
- Valuing your work and rewarding your own achievements
- Beating procrastination after a lost deal
Secret 10: goals, and your action plan
- SMART goals for sales
- Short-term and long-term goals
- Tracking and adjusting goals each month
- Your personal top-ten action list
- Evaluation and close
How it is delivered
One day, 08:30-16:00. In person at your offices anywhere in South Africa, at a BOTI venue, or live online. One delegate or a group of up to 20. Workbook, case studies and a personal action list included. We deliver it at your offices in Johannesburg, Pretoria, Durban, Cape Town and anywhere else in South Africa, at a BOTI venue in Johannesburg, or live online for teams in different places.
What our clients say
“The sessions … were exceptionally well-organized and seamlessly integrated into our schedule. We were highly impressed by the calibre of the training and the deep expertise demonstrated by the facilitator.”
“…the general feedback received was that the course was very informative and participative. The training and the facilitator was of a high quality. We highly recommend BOTI for training services.”
“We were particularly impressed by the quality of facilitation and the practical relevance of the content presented. The programme was delivered with professionalism, clarity, and a strong emphasis on real-world application”
Frequently asked questions
Can you run this course at our offices?
Yes. Most groups are trained at the client's premises anywhere in South Africa; we can also host it at a BOTI venue or deliver it live online.
How many people can attend?
From one delegate to groups of 20. The price per delegate drops as the group grows – see the price table, or ask us for a quote.
Is it accredited?
No – it is a non-accredited short course and delegates receive a BOTI certificate of attendance.
Can the case studies use our products?
Yes. Tell us what you sell and to whom, and the facilitator adapts the case studies and exercises to your market.
How is this different from Effective Sales Training?
This one-day workshop focuses on the habits and mindset of top salespeople. The two-day Effective Sales Training teaches the full sales process step by step: prospecting, needs analysis, pitching, objections, pipeline and closing.
Can you run this course in Johannesburg, Cape Town or Durban?
Yes. We train on site at your offices in Johannesburg, Pretoria, Durban, Cape Town and across South Africa, at a BOTI venue in Johannesburg, or live online so a team spread over several offices can attend together.
Related courses
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Monday to Friday, 08:00–17:00. After hours, we reply on the next working day – or call 011 882 8853.