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Quick Look Course Summary:Social Media In The Workplace Course
Next Public Course Date:
Length: 1 day(s)
Price (at your venue): 1 Person R 3,982.50 EX VAT 3 Person R 2,729.81 EX VAT 10 Person R 1,885.40 EX VAT
Certification Type: Non-Accredited
Locations & Venues: Off-site or in-house. We train in all major city centres throughout South Africa.
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Social Media In The Workplace Course: Introduction
We will teach participants everything they need to know about applying social media as a sales and marketing tool.
Social Media In The Workplace Course :Course Outline
As we have said before, social media is here to stay and it has already become a proven tool for business. Any company worth its bank balance has several social media channels available to potential customers. At our social media in the workplace workshop presented by us, we will teach participants everything they need to know about applying social media as a sales and marketing tool, as an advertisement and as portals for customer feedback. It doesnt matter which channels a company might choose as their platform(s), the rules stay the same. With that in mind we have put together a very basic list of dos and donts, if your company already has a social media platform, you might know these first hand, if your company is planning on establishing a social media platform the following will be useful to know beforehand. DO Make your companys social media policy a living document. As new laws come into effect or new regulations are made, the rules of social media and information sharing will also change. Choose an information officer, sometimes the media officer, who will take charge and monitor the companys social media platforms. The maintenance of the platforms can be available to all employees producing user created content. A good example of this is Wikipedia. Define clearly what can and what cannot be shared. Keep passwords protected. Use common sense when deciding if something is appropriate to post. Use discretion with photos. Proofread your post. Discuss social media policies with new employees. Keep employee information confidential. Protect the intellectual property of the company, monitor social media sites to make sure your companys logo isnt being used elsewhere. Include a copyright statement on your sites, this will let people know that you own the copyright and do not intend for content to be shared without your permission. Always show respect. Be honest. Be transparent. Build customer loyalty. Use social media for freebies. Encourage customer loyalty. Value customer feedback, acknowledge the customers communication and encourage other customers to give their feedback. Improve your brand. Improve your product development. DONT Share any inappropriate or confidential information, dont share employee information. Share customer lists or client information. Share company projects or assignments. Harass anyone or discriminate against anyone. Share discriminating information. Share nude or sensual photos. Share anything that could be construed as offensive, such as anything sexist, racist or rude. Share anything with crude or graphic language. As much as everyone is entitled to a religious or political opinion, everyone also has the right to find a religious or political post offensive. Use the companys social platform for personal solicitation. Discredit competitors or peers. Post when you are angry. Bully anyone delete keyboard warriors from your platform. Allow trolls, who have a specific target or bullies on your company platform.TIP: Before you post, ask yourself: Do I want to see this on the internet for the rest of my life? 1. Introduction
Pre workshop review
Action plans and evaluation forms
2. Social media
User created content
3. Defining your social media policy (1)
What can be shared
Legal and ethic specifications
4. Defining your social media policy (2)
New hire orientation
Rules on soliciting and personal posts
5. Creating a living document
What is a living document?
How often is it revised?
Who is in charge?
6. Keep an eye on security
Needs constant monitoring
Keeping information confidential
Protecting intellectual property
7. Rules to follow when posting (1)
Always show respect
Stop and think before you post
Always be honest
Never discredit or speak ill of competitors
8. Rules to follow when posting (2)
Act like you would in real life
Grammar and spelling still counts
Never post when you are angry
9. Benefits of social media
From Audience to Author
Builds customer loyalty
Speed and Flexibility in Communication
Two way communication
10. Pitfalls of social media
If its out, its out forever
11. Listen to your customers
Giving feedback makes them happy
Improves your brand
Improves product development
12. Topics not discussed
Post workshop overview
Social Media In The Workplace Course: Course Duration
Who should attend: Social Media In The Workplace Course
Managerial course for PR and Marketing.
**Quote does not include Any Exam Fees (if applicable)
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