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Quick Look Course Summary:Marketing Fundamentals Training Course
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Next Public Course Date:
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Length: 1 day(s)
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Price (at your venue): 1 Person R 4,811 EX VAT 3 Person R 3,654 EX VAT 10 Person R 2,719 EX VAT
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Certification Type:Accredited
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Locations & Venues: Off-site or in-house. We train in all major city centres throughout South Africa.
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Marketing Fundamentals Training Course Course: Introduction
This course teaches participants basic sales skills. We have several courses on sales and marketing and suggest that participants who attend this course also attend one of the more comprehensive sales courses. In this course for novices to sales, we cover
Marketing Fundamentals Training Course Course :Course Outline
What is Marketing?
Fundamental questions that need to be asked
Target market needs
Environment, Product and Market Analysis
Why Market research is so vital
Target Markets and Target Market Segmentation
Competitive differential and Unique Selling Proposition
Marketing Objectives and Strategies
Brand Positioning
What is the Marketing Mix?
Customer Relationship Management
Marketing Performance Metrics
Why you should have a structured Marketing Plan
Marketing Fundamentals Training Course Course: Course Duration
1 day/s
Who should attend: Marketing Fundamentals Training Course Course
This course is for anyone wanting to learn marketing basics.
**Quote does not include Any Exam Fees (if applicable)
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About this course
This course is not accredited. It is delivered as a professional skills programme, and delegates receive a BOTI certificate of attendance.
If you need a credit-bearing outcome for B-BBEE skills development, SETA grant or learnership purposes, please see our accredited qualifications and skills programmes, or read about BOTI accreditations.
Frequently Asked Questions
Is this course accredited?
No. This course is delivered as a practical, facilitator-led skills programme and delegates receive a BOTI certificate of attendance. If you need a credit-bearing outcome for B-BBEE skills development, SETA grant or learnership purposes, ask us about our accredited qualifications, skills programmes and unit standards.
Can this course be delivered in-house at our premises?
Yes. Every BOTI course can be delivered on-site at your offices anywhere in South Africa, or at a scheduled public venue, and can be customised to your team and industry.
How do I book or get a quote?
Use the enquiry form on this page for a tailored quote, or call 011 882 8853 / email [email protected]. The course length and next public course date are shown in the Quick Look summary.
Can this training count towards our B-BBEE scorecard?
Spend on this course still counts as skills development expenditure for B-BBEE purposes, but it does not count as accredited training spend, and the Codes limit how much non-accredited training can contribute. Please confirm the treatment with your skills development facilitator or B-BBEE verification agency.
Do you tailor the training to our industry?
Yes. Our training is built around your business, using practical, real-world examples relevant to your team and sector.