Customer Service, Sales & Marketing Courses
These customer service, sales and marketing courses are for the people who face your customers: frontline service staff, call centre agents and their team leaders, salespeople, sales managers and the staff who market your organisation. They cover serving customers well and handling complaints, selling in person and over the phone, managing and coaching a sales team, and the marketing basics that bring customers in.
Most courses run for one or two days. Training runs in-house at your premises, at BOTI's venue in Sunningdale, Johannesburg, or online, and in-house courses can be customised to your team and industry.
Most popular
- Customer Service Excellence Training Course · 1 day. The service culture, communication, listening and questioning, and resolving customer issues.
- Effective Sales Training · 2 days. Prospect, pitch, handle objections and close with confidence.
- Handling a Difficult Customer · 1 day. A repeatable framework for complaints, escalations and emotionally charged conversations.
- Call Centre and Customer Service Training · 2 days. Clear telephone communication, rapport, objection handling and composure with difficult callers, for agents and team leaders.
- Sales Team Management · 2 days. Motivate and coach your sales team to perform.
- Top Ten Sales Secrets · 1 day. Ten practical techniques that give salespeople a fuller toolbox.
Showing 1–16 of 21 results
All courses in this category
Customer service and call centres
- Customer Service Excellence Training Course · 1 day. Customer service basics: organisation, communication and personal motivation.
- Customer Service Excellence Course · 2 days. Identify internal and external customers, monitor service levels and put improvements in place.
- Apply Basic Skills of Customer Service · 2 days. Handle queries, resolve conflict and turn difficult interactions into loyal customers.
- Handling a Difficult Customer · 1 day. Stay composed and resolve complaints and escalations.
- Handling Difficult People and Situations · 1 day. Advanced communication skills for difficult people and tense situations.
- Customer Support · 1 day. Run a support function that deals with problems before customers need to escalate.
- Attend to Customer Enquiries in an Office Setting · 1 day. Handle customer enquiries professionally in an office.
- Call Centre and Customer Service Training · 2 days. Service skills for call centre agents and team leaders.
- Call Centre Management · 1 day. Reduce agent turnover and lift performance through better training and support.
Selling and sales management
- Effective Sales Training · 2 days. The full sales process, from prospecting to closing.
- Sales Skills: Basic · 1 day. Basic sales skills for people new to selling.
- Advanced Sales Training · 2 days. In-person selling, the sales funnel, generating leads, presenting to customer values and gaining commitment.
- Top Ten Sales Secrets · 1 day. Practical habits and techniques of effective salespeople.
- Overcoming Sales Objections · 1 day. Answer objections and move the sale forward.
- Professional Selling Over the Phone · 1 day. Telephone selling and cold calling done professionally.
- Negotiate an Agreement or Deal in an Authentic Work Situation · 3 days. Negotiate agreements and deals in real work situations.
- Sales Team Management · 2 days. Motivating and coaching a sales team.
- Coaching Sales People · 1 day. Coaching skills for people in sales, particularly sales managers.
Marketing, digital channels and events
- Marketing Courses Training Course · 2 days. How marketing has changed with new technology, and what works with today's clients.
- Marketing Basics · 1 day. The basics of marketing and sales.
- Marketing Fundamentals · 1 day. An introduction to marketing.
- Internet Marketing Fundamentals · 1 day. Market research, target markets and a workable online marketing campaign.
- Social Media in the Workplace · 1 day. Use social media as a sales and marketing tool.
- Multi-Level Marketing · 1 day. A one-day course on multi-level marketing.
- Web Design: HTML and CSS Bundle (Levels 1 and 2) · 2 days. HTML and CSS for web designers and programmers who already have some experience.
- Creating a Great Webinar · 1 day. The concepts and tools to plan and run a webinar.
- Trade Show Staff Training · 1 day. Prepare your team to represent the company and meet its goals at a trade show.
Also in this category
- Telework and Telecommuting · 1 day. Work effectively as part of a remote or virtual team.
Accredited route
Accredited options for sales and service teams
- National Occupational Certificate: Sales Representative (SAQA 121792). NQF 4, 155 credits. Last date for enrolment: 30 January 2030.
- Call Centre Training · 1 day. Unit standards 114974 (NQF 2, 2 credits) and 242829 (NQF 4, 5 credits). Last date for enrolment: 30 June 2028.
BOTI is accredited by the QCTO as a Skills Development Provider for the Sales Representative qualification (SDP070926110733, valid to 26 August 2031). It ends in an External Integrated Summative Assessment (EISA) through the QCTO's Assessment Quality Partner, and the QCTO issues the certificate. Call Centre Training is a unit-standard course under BOTI's Services SETA accreditation (12582). See all accredited options on Qualifications.
Guides
- Call centre and customer service training. What call centre and customer service training covers.
- Effective sales training. How sales training lifts revenue and profitability.
- Customer service quality assurance: QA and scorecards for managers. Build QA scorecards, monitor calls and coach teams.
- Call centre training. Training options for call centre agents and team leaders.
- Customer service and call centre training in Johannesburg. How in-house training works for teams in Johannesburg.
- Customer service and call centre training in Cape Town. How in-house training works for teams in Cape Town.
What our clients say
“All training programmes were delivered in a highly professional manner, with effective coordination and strict adherence to our scheduling requirements. The facilitators demonstrated a commendable level of expertise, and the quality of delivery consistently met our expectations.”
“The sessions ... were exceptionally well-organized and seamlessly integrated into our schedule. We were highly impressed by the calibre of the training and the deep expertise demonstrated by the facilitator.”
“…the general feedback received was that the course was very informative and participative. The training and the facilitator was of a high quality. We highly recommend BOTI for training services.”
Frequently asked questions
Which customer service course suits our frontline team?
Customer Service Excellence Training Course (one day) covers the basics. Handling a Difficult Customer (one day) focuses on complaints and escalations. Call Centre and Customer Service Training (two days) is built for agents and team leaders, and Call Centre Management is for the people who run the centre.
Is there an accredited sales qualification?
Yes. The National Occupational Certificate: Sales Representative (NQF 4) is a QCTO qualification that BOTI is accredited to offer. See the accredited route above.
Can you train our team at our offices or online?
Yes. Every course here runs in-house at your premises, at BOTI's venue in Sunningdale, Johannesburg, or online, and can be customised to your team and industry.
Are these courses accredited?
The courses listed in this category are not accredited. They are delivered as professional skills programmes, and delegates receive a BOTI certificate of attendance. For a credit-bearing route, see the Sales Representative qualification above.
Tell us your team's goal and we will recommend the course
Tell us who deals with your customers, what goes wrong today and what you want to improve, and we will recommend the course. Call 011 882 8853 or email [email protected].