Quick Look Course Summary:Marketing Basics Course
  • Next Public Course Date:

  • Length: 1 day(s)

  • Price: 1 Person R 3,982.50 EX VAT 3 Person R 2,509.17 EX VAT 10 Person R 1,795.98 EX VAT

  • Certification Type: Non-Accredited

  • Locations & Venues: Off-site or in-house. We train in all major city centres throughout South Africa.

Marketing Basics Course: Introduction

The basics of marketing and sales will be the focus of this workshop (Marketing Management Courses, Brand Management Courses, Marketing Courses Cape Town, Marketing Communication Courses).

Marketing Basics Course (Marketing Management Courses, Brand Management Courses, Marketing Courses Cape Town, Marketing Communication Courses) :Course Outline

Welcome to the battlefield that is sales and marketing, per this workshop we will concentrate on the marketing aspect of sales, which may seem contradictory, but isn’t. Many people think marketing is selling, selling is when someone buys your product, marketing is waving a red flag, inviting people to view your product. Once delegates understand who their customer is and can define a target market and define their product, they will then learn about the many types of marketing, such as direct marketing, this news letter is direct marketing. Active marketing would be an online forum where customers can leave comments and ask questions, in social media the hash tag # is used in direct and active marketing.TIP: The marketing mix is also called the four P’s: Product, Price, Place and Promotion Communicating with the customer is essential to marketing, communication should be simple, understandable and entertaining. Think of the Nando’s campaign, it was funny, two companies benefited and it was relevant to our local culture and sense of humour (entertaining). The only thing it didn’t blatantly display was a pitch. The pitch, done by a good orator, will be the thing that makes you buy ice from him in winter. Communication is a two-way street and as much as you market your product to your consumer, you need the consumer to give you feedback on what they like and dislike about your product. It’d a small world with the internet and if you don’t give your customers a voice; they will simply take their business somewhere else. Never has competition and rivalry in business been so intense. Not even multi-nationals can afford to ignore their customers and it is indeed from some of these companies that we glean our best skills from. A multi-national with an extensive customer dialogue base is Unilever, and in an age where transparency matter more than ever, they have taken up the challenge, telling customers exactly what they put in their products. The goal of marketing is to get the customer from a shopper to buyer, and then to a repeat buyer status. Brand loyalty and rewards for loyal customers such as promotions or loyalty cards with a point system, along with educating and informing your market are the ultimate goal in marketing. We round off our course on the marketing funnel, and then we spend the last module focusing on marketing mistakes. What not to do, and there are a legion of marketing mistakes as examples. To reserve your spot in this course please contact us at 011 882 8853 or 072 630 4789.

Key outcomes of the course include:
BOTI’s Program Outline

Component 1: Starting Out
• Housekeeping matters and administration
• The Parking Area
• program Objectives
• Pre-Assignment
• activity Plans

Component 2: Exactly What is Marketing?
• Exactly What is a Market?
• Marketing is Not Selling
• Comprehending Customer Needs
• Defining Your Product or Service
• Training Example
• Component 2: Assessment Queries

Component 3: Common Marketing Kinds (I)
• Direct Marketing
• Active Marketing
• Incoming Marketing
• Outgoing Marketing
• Training Example
• Component 3: Assessment Queries

Component 4: Common Marketing Kinds (II)
• Guerilla Marketing
• B2B Marketing
• B2C Marketing
• Promotional Marketing
• Training Example
• Component 4: Assessment Queries

Component 5: The Marketing Mix
• Product
• Price
• Promotion
• Place
• Training Example
• Component 5: Assessment Queries

Component 6: Communicating the Right Way
• The Marketing Pitch
• Sell Value Not Price
• Fun as well as Entertaining is Powerful
• Choosing the Right Media
• Training Example
• Component 6: Assessment Queries

Component 7: Customer Communications
• Give Your Customers a Voice
• It’s Not About You, It’s About Them
• Every Interaction Counts
• Answer Queries Honestly
• Training Example
• Component 7: Assessment Queries

Component 8: Marketing Objectives
• Brand Switching
• Repeat Purchases
• Brand Loyalty
• Inform as well as Educate
• Training Example
• Component 8: Assessment Queries

Component 9: The Marketing Funnel
• Awareness
• Interest
• Desire
• activity
• Training Example
• Component 9: Assessment Queries

Component 10: Marketing Mistakes (I)
• Not Taking Social Media Seriously
• Not Having a USP
• Cross Cultural as well as International Translations
• Not Generating a Relationship
• Training Example
• Component 10: Assessment Queries

Component 11: Marketing Mistakes (II)
• Not Having a Plan
• Aiming at Everyone
• Not Tracking Metrics
• Not Listening to Your Customers
• Training Example
Concluding• Component 11: Assessment Queries

Component 12: Concluding
• Wise Men’s words
• Assessment of Parking Area
• Key Learnings
• Evaluations as well as Completion Of activity Plans

 

Related Terms Include Market Research Training, Brand Marketing Courses, Market Research Courses, Marketing Courses Stellenbosch, Course In Marketing Management, Marketing Management Short Course.

Marketing Basics Course: Course Duration

1 day/s

Who should attend: Marketing Basics Course

This course (Marketing Management Courses, Brand Management Courses, Marketing Courses Cape Town, Marketing Communication Courses) is for anyone wanting to learn marketing basics.

**Quote does not include Any Exam Fees (if applicable)

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