Professional Business Writing and Communication Course

Professional Business Writing and Communication: Introduction

Writing in general is fast becoming a lost art. However in business, people still need to write, whether it is an email or a proposal. Our business writing course aims to give participants an “extra edge” when it comes to writing and we will discuss topics such as grammar and punctuation.

The second part of the course covers proposal writing, a professional looking proposal will go far to establishing credibility and getting job approval. A proposal is a sales pitch for your product or service. It outlines a problem that the customer has and points out a product or service as a solution.

The third module focus on communication strategies. Topics covered include: listening, asking questions, communicating verbally and non-verbally and barriers to effective communication. We move on to discuss key skills such as pitch and tone and then we focus on non-verbal communication (body language).

Benefits of Attending Professional Business Writing and Communication

Some of the benefits of attending this course include:

  • Learn how to create clear organisational correspondence.
  • Speed up the writing process.
  • Organise your ideas and conclusions coherently.
  • Establish a professional, reader-friendly writing style.
  • Broaden your choice of language when writing.
  • Enhance the presentation of your business information.
  • Learn the best ways to compose a business letter.
  • Improve Face to Face Communication with impactful results.

Course Outline: Professional Business Writing and Communication

Day 1: Business Writing Basics

  • Working with words.
  • Constructing sentences.
  • Creating paragraph.
  • Writing meeting agenda.
  • Writing e-mails.
  • Writing business letter.
  • Writing reports.
  • Other kinds of documents.
  • Proofreading as well as finalising.

Day 2: Proposals Writing Course

  • Understanding proposals.
  • Beginning the proposal writing process.
  • The outline.
  • General format.
  • Special sections.
  • Creating a framework.
  • Finding facts.
  • Writing skills.
  • Writing the proposal.
  • Checking for readability.
  • Proofreading and editing.
  • Adding the final touches.

Day 3: Communication Strategies Course

  • Comprehending communication barriers.
  • Para-verbal communication abilities.
  • Non-verbal communication.
  • Speaking Like a STAR S = Scenario, T = Task, A = Activity, R = Result.
  • Listening abilities.
  • Appreciative inquiry.
  • Mastering the ability of conversation.
  • Advanced communication abilities.

Course Duration: Professional Business Writing and Communication

3 days

Who Should Attend: Professional Business Writing and Communication

  • Business Professionals who want to improve their reports, business cases, and other documentation.
  • Technical people/specialists who need to write reports for non-technical readers.
  • Sales staff responsible for preparing proposals.
  • Anyone else aiming to Improve their business writing skills.

Public Schedule – Please Download Brochure and Booking Form

  • Johannesburg: 27-29 Aug 2018
  • Johannesburg: 24-26 Oct 2018
  • Professional
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