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Improve your bottom line performance and easily win over new business with our Effective Sales Training Course.Â
The current course runs at your offices anywhere in South Africa, live online or at a BOTI venue. The course page has the up-to-date outline and group prices.
See the current courseGet a quote for your teamSee all Sales, Marketing and Customer Care courses
Learning on your own? Self-paced e-learning from R595 (excl. VAT) · Ask your employer to pay
This page sets out what sales training in South Africa looks like at BOTI: the skills a sales course builds, the one- and two-day courses in the range, how the training is delivered and what your sales team takes back to work. To compare every option in the range, browse our sales, marketing and customer care courses.
Boost Your Sales and Your Bottom Line with Effective Sales Training
Effective sales training can transform a business’s sales performance by providing sales professionals with the tools and knowledge they need to close more deals, build better relationships with customers, and increase revenue. With training on product knowledge, communication skills, and effective selling techniques, sales professionals are better equipped to understand and meet the needs of their customers. Investing in sales training not only leads to increased sales but also to a more motivated and engaged sales team, reduced staff turnover rates, and improved customer satisfaction. So, if you’re looking to boost your sales and your bottom line, consider investing in effective sales training for your team.
Effective sales training programs provide a multitude of advantages, including:
Sales are key to any organization’s survival and profitability. This course provides the necessary skills to enhance the skills of sales people and sales teams in order to achieve their objectives.
We offer a range of Sales Training including:
Our objective is to ensure that the acquired tools and knowledge are user friendly and easily applied in the workplace.

What went well for you?
“Everything – The training provided will definitely help me a lot when it comes to sales”…
“everything went well – a lot to put to action and see how i can”…
“What went well for me is that I know how to interpret this training into my daily call taking “…
“The course as a whole was good and learning how to change a negative situation to a positive one was great . I liked the fact that the trainer highlighted how important it is to sound engaged and happy when speaking to clients as it really does make a difference on how the client will respond to you.”…
“its very interactive”…
“Handling Objections. How to deal with people who are unwilling to make a purchase.’
“you touch on everything we need to know”…
Feedback from Delegates from Big South African Media Group
Effective sales training builds product and service knowledge, communication skills and practical selling techniques, so reps understand what customers need and close more deals. BOTI’s wider range also covers sales fundamentals, overcoming sales objections and sales team management. Courses mix instructor-led input with strong delegate participation, so the tools and models can be applied at work straight away.
Most courses in BOTI’s sales range run for one day, including Sales Fundamentals, Top Ten Sales Secrets, Overcoming Sales Objections and Sales Team Management. The Effective Sales Training course runs over two days. All are instructor-led with practical application of theory, and they can run in-house at your premises, at BOTI’s venue in Sunningdale, Johannesburg, or online.
Yes. BOTI’s sales courses can be delivered in-house at your premises for a group of your reps, or your staff can attend at BOTI’s venue in Sunningdale, Johannesburg, or join online. In-house delivery suits teams that want everyone trained together. Contact BOTI on 011 882 8853 or [email protected] to discuss your group size, objectives and dates.
BOTI’s sales short courses are not accredited. They are delivered as practical professional skills programmes, and delegates receive a BOTI certificate of attendance. If you need an accredited route for sales staff, ask about the National Occupational Certificate: Sales Representative (SAQA ID 121792, NQF Level 4), which is open for enrolment until 30 January 2030 and ends in a QCTO external assessment.
To build these skills across your team, book the two-day Effective Sales Training course for your reps and sales staff. BOTI runs it in-house at your premises, at our venue in Sunningdale, Johannesburg, or online. The course is not accredited, and delegates receive a BOTI certificate of attendance.
Monday to Friday, 08:00–17:00. After hours, we reply on the next working day – or call 011 882 8853.
Copyright text 2026 by Business Optimization Training Institute.