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Let them say what you want with a media course
Media is something that has simply taken off in the last 50 years. Media used to mainly consist of newspapers and news, but now with the introduction of social media the average person is introduced to a lot more media on a daily basis. The introduction of social media has made paying attention to what the media is saying about you and your company is positive. Due to this increase in this job’s importance there is a lot of emphasis lain on being able to manipulate and control what the media is saying about you. This has created an entire new sector in most companies and has actually turned into a profession. If you want to be able to manipulate what the media is saying about you in a legal way then a media course is something you should invest in.
This course at BOTI todayMedia and Public Relations Course (1 day)
The current course runs at your offices anywhere in South Africa, live online or at a BOTI venue. The course page has the up-to-date outline and group prices.
See the current courseGet a quote for your teamSee all Communication and Business Writing courses
Learning on your own? Self-paced e-learning from R595 (excl. VAT) · Ask your employer to pay
Another thing you’ll learn when taking a media course is that you will need to learn how to speak to the right groups whilst ignoring the rest. The media, such as any human run industry is full of biased and irrational prejudices about people. These prejudices might be about your company, so it is very important to ensure that you only communicate and feed the media sources that are either impartial or slightly favoured to write about your good sides. Making sure that they aren’t too biased to you is also important because you don’t want to discredit what you’re saying by them being called a biased media source. In good a good media course you’ll learn exactly how to manage the people who write about you and who to take interviews with and who simply to ignore and hand the infamous ‘No comment” to. This is a skill that can be refined in a media course, but it also takes some sound judgement. Don’t feed the things that hurt you; feed the ones that feed you.
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