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Black Friday falls on the Friday after the fourth Thursday of November, which in 2026 is Friday 27 November. If your organisation uses the end of the year to plan next year’s training, BOTI’s sales, marketing and customer care training courses cover the core skills your sales and service teams use every day. Below are four short courses that work well together, and how to choose between them.
Four sales and customer service courses in one development plan
In November 2025 BOTI ran a Black Friday Month offer on its sales training courses. That offer has now ended. The four courses it featured are still a sensible set for anyone who sells or serves customers: Sales Fundamentals, Customer Service, Overcoming Sales Objections and Top Ten Sales Secrets. When you enquire, ask BOTI whether a seasonal offer applies to your booking.
The Power of Continuous Sales Training
Sales keeps changing. Customer expectations shift, new tools arrive and markets move, so even experienced salespeople need to keep learning to stay competitive. Training sharpens your ability to adapt, communicate clearly and build working relationships with clients.
BOTI’s sales training courses give delegates practical methods, tools and confidence they can apply at work straight away. They suit people who are new to sales as well as experienced representatives who want to tighten their approach.
Sales Fundamentals Training
A sales career starts with strong fundamentals, and Sales Fundamentals Training (1 day) provides them. Delegates learn the building blocks of effective selling: understanding customer needs, asking the right questions, presenting value and closing with confidence.
What you’ll learn:
- How to identify and connect with your ideal customer
- Building rapport and trust in every conversation
- Presenting solutions that match client needs
- Overcoming resistance and securing commitment
Why it matters:
The fundamentals are the backbone of sales performance. Without them, advanced techniques do not hold up in a real conversation. This course gives delegates a clear structure for engaging clients with purpose and professionalism.
Customer Service Training
Customer service is a way of working across the whole organisation, not just one department. The Customer Service Excellence and Complaint Handling Course (2 days) shows delegates that every interaction is a chance to build trust, loyalty and reputation.
What you’ll learn:
- How to communicate with clarity and empathy
- Techniques for managing challenging customers calmly
- Ways to improve customer retention and satisfaction
- The link between good service and long-term business results
Why it matters:
Customers now give instant feedback and post online reviews, so the quality of service is visible to everyone. This course helps individuals and teams represent their organisation with professionalism and care, including when a complaint lands on their desk.
Overcoming Sales Objections Training
Objections are a normal part of the sales process, and they usually show what the customer still needs to know. The Overcoming Sales Objections Training Course (1 day) teaches delegates to listen, acknowledge the concern and respond with confidence, so that hesitation can move towards agreement.
What you’ll learn:
- How to recognise different types of objections
- Techniques to handle rejection without losing momentum
- Frameworks for turning a “no” into a “yes” through problem-solving
- Keeping a positive, solutions-focused mindset
Why it matters:
How a salesperson handles objections often decides whether a sale closes. It takes persistence, patience and preparation, and this course builds all three.
Top 10 Sales Secrets Training
Consistent sales performers share certain habits and techniques. The Top Ten Sales Secrets Course (1 day) sets out those habits so that delegates can work smarter rather than simply harder.
What you’ll learn:
- Persuasion and negotiation tactics
- How to use emotional intelligence in sales interactions
- Goal setting and self-motivation techniques
- Building lasting relationships that lead to repeat business
Why it matters:
Strong sales performance comes from the right mindset, the right skills and consistency. This course shows delegates how to work on all three.
Which order should your team take the courses in?
For new salespeople, start with Sales Fundamentals and follow it with Overcoming Sales Objections. Together they give a junior representative a full conversation structure, from opening to close. Add Top Ten Sales Secrets once they have a few months of selling behind them.
For front-line and support staff who deal with customers but do not sell, Customer Service Excellence and Complaint Handling is the natural first step. Teams that handle angry callers often can add Handling a Difficult Customer.
For experienced representatives who need more depth, look at Effective Sales Training (2 days), or Key Account Management Training (2 days) for people who manage large clients. For more on building sales skills, read BOTI’s guide to sales skills for representatives.
Why now is a good time to invest in your sales skills
November is when many organisations review the year and set next year’s budgets. It is a practical moment to identify the sales and service gaps in your team and book training before the new year begins. The ability to sell, serve and build relationships matters in every industry, and these skills stay useful throughout a career.
Tell BOTI which roles you want to develop and how many people are involved, and BOTI will recommend a course or a combination. You can request a quote for your group.
Frequently asked questions
When is Black Friday this month?
Black Friday is the Friday after the fourth Thursday of November. In 2026 it falls on Friday 27 November.
Does BOTI run Black Friday specials on courses?
BOTI ran a Black Friday Month offer on its sales training courses in November 2025, and that offer has ended. To find out whether a seasonal offer applies when you book, call BOTI on 011 882 8853 or email [email protected].
Which sales course should a new salesperson take first?
Start with Sales Skills: Basic Training – Sales Fundamentals, a one-day course on understanding customer needs, asking the right questions, presenting value and closing. Overcoming Sales Objections is a good second step.
Can BOTI run sales training in-house for our team?
Yes. BOTI runs training in-house at your premises, at its venue in Sunningdale, Johannesburg, or live online.
Ready to build your team’s selling skills? Start with Sales Skills: Basic Training – Sales Fundamentals, a one-day course that gives delegates a clear structure for every sales conversation. Training runs in-house at your premises, at BOTI’s venue in Sunningdale, Johannesburg, or live online. Call BOTI on 011 882 8853 or email [email protected]. This course is not accredited. It is delivered as a professional skills programme, and delegates receive a BOTI certificate of attendance.