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BOTI runs sales training in Johannesburg for whole teams: in-house at your offices, at BOTI’s venue in Sunningdale, or live online. The programme builds consultative selling, objection handling, negotiation and closing skills around your own products and sales cycle. You can compare all of BOTI’s sales, marketing and customer care training courses before you book.
Courses on this topic at BOTI today
- Effective Sales Training (2 days)
- Sales Skills: Basic Training – Sales Fundamentals (1 day)
- Overcoming Sales Objections Course (1 day)
At your offices anywhere in South Africa, live online or at a BOTI venue.
See all Sales, Marketing and Customer Care coursesGet a quote for your teamLearning on your own? Self-paced e-learning from R595 (excl. VAT) · Ask your employer to pay
Looking for sales training in Johannesburg that you can book for your whole team and have delivered at your own premises? BOTI runs in-house, on-site sales training across the city and the wider Gauteng region, including Sandton, Midrand, Randburg and Rosebank. Your reps learn together, in your context, selling your products. The facilitator comes to you, and the content is built around your sales cycle.
This page is for businesses based in and around Johannesburg. For the full course content, see the Effective Sales Training (2 days) course page.
Why Johannesburg teams invest in sales training
Johannesburg is one of South Africa’s main commercial centres. It has many head offices, financial-services firms and corporates, so competition for every deal is intense.
- Sandton is a hub for financial services and corporate head offices.
- Midrand sits between Johannesburg and Pretoria, with technology, logistics and B2B businesses.
- Randburg has a deep base of established SMEs and services businesses.
- Rosebank has many professional services, media and consulting firms.
In practice, sales teams in Johannesburg usually sell considered, relationship-driven products into informed, time-pressured buyers. These include financial products, professional services, technology and B2B solutions. Generic scripts aimed only at closing do not work well here. Teams need consultative skills:
- qualifying prospects properly;
- understanding the buyer’s business;
- handling procurement and multiple decision-makers;
- holding margin instead of discounting to win.
That is what this training is built to develop.
In-house and on-site delivery across Johannesburg
Most Johannesburg clients choose in-house training delivered on-site at your premises. The facilitator comes to your offices and trains your team in one room. That might be a Sandton tower, a Midrand business park, a Randburg office or a Rosebank suite.
You can choose the format that suits you:
- On-site at your premises: the most popular option. Your staff do not travel, the examples are real, and you can bring in your own CRM, products and price lists.
- At BOTI’s venue in Sunningdale, Johannesburg: useful if you would rather take the team off-site and away from interruptions.
- Live online: for distributed teams, branch reps or hybrid set-ups. The same programme runs as facilitated virtual sessions.
Each in-house programme is delivered for one company at a time, so the content is tailored. We work from your actual sales process, your typical objections and the sectors you sell into. A financial-services team in Sandton, a software team in Midrand and a services business in Randburg will each get a different version of the same core programme.
What the course teaches
The programme covers the full consultative sales cycle. Delegates practise each step through role-play and scenarios drawn from your market:
- Prospecting and pipeline: finding and qualifying the right buyers, and building a healthy pipeline.
- Discovery and needs analysis: asking better questions and finding the real business problem.
- Value-based selling: positioning on outcomes and return, not price, to protect margin.
- Objection handling: working through price, timing, competitor and “need to think about it” responses.
- Negotiation and closing: dealing with procurement, multiple decision-makers and longer corporate buying cycles.
- Account growth: keeping clients and growing revenue from existing accounts.
- Sales discipline: keeping the CRM up to date, following up on time and managing your own activity.
Some teams need a narrower focus:
- New reps can start with Sales Skills: Basic Training – Sales Fundamentals.
- Teams that lose deals at the last hurdle can add the Overcoming Sales Objections Course.
- Account managers who look after large clients can take Key Account Management Training.
Who it is for
Johannesburg employers book this training for their staff. It suits:
- New and junior sales reps who need a solid grounding.
- Experienced sellers who want to sharpen their consultative and negotiation skills.
- Account managers and key-account teams.
- Technical or product specialists who have moved into a selling role.
- Sales managers who want a shared language and method across the team.
It works for B2B and B2C teams. The level can be set anywhere from foundational to advanced, depending on who is in the room.
Certification
This sales training is a practical, facilitator-led programme, and delegates receive a BOTI certificate of attendance.
Some teams need a formal qualification. BOTI is a QCTO-accredited Skills Development Provider and offers the National Occupational Certificate: Sales Representative (SAQA ID 121792, NQF Level 4, 155 credits). The last date for enrolment is 30 January 2030[1]. The qualification ends in an External Integrated Summative Assessment (EISA), and the QCTO issues the certificate.
Looking for new venture creation training?
If you are starting a business rather than building a sales team, BOTI has two accredited options:
- The Occupational Certificate: Entrepreneur, a part-qualification at NQF Level 3 with 63 credits. The last date for enrolment is 3 June 2031[2].
- The legacy Further Education and Training Certificate: New Venture Creation. It is open to new learners until 30 June 2027, and learners must complete it by 30 June 2030[3].
Funding: Skills Development budget and B-BBEE
Sales training can form part of your planned skills spend:
- Skills Development Levy (SDL): employers pay SDL at 1% of the leviable amount, which is total remuneration. Employers whose leviable amount over the next 12 months will not exceed R500,000 are exempt[4].
- SETA mandatory grant: record the training in your Workplace Skills Plan and Annual Training Report. The mandatory grant pays back 20% of levies paid when the WSP/ATR is submitted by 30 April and your levies are up to date[5].
- B-BBEE scorecard: under the amended generic Codes, the overall skills development target is 6% of the leviable amount[6]. It is made up of:
- 3.5% on learning programmes for black people;
- 2.5% on bursaries for black students at higher education institutions;
- a further 0.3% for black employees with disabilities.
This is general guidance to help you plan, not financial or legal advice. Confirm the details with your SETA, skills development facilitator or B-BBEE verification agency.
Request a quote for in-house sales training in Johannesburg. Tell us your team size and where you are, whether Sandton, Midrand, Randburg, Rosebank or elsewhere in Johannesburg, and we will scope the programme for you. Call 011 882 8853 or request a quote.
Sales training in other cities
Training a team outside Johannesburg, or have branches in more than one centre? The same course runs in other major centres:
You can also request a quote or booking for any location.
Not sure where your team’s gaps are?
Ask BOTI to help you map your reps’ skills gaps before you book. Tell us how your team sells today, where deals stall and which results you want to change, and we will recommend the right Johannesburg programme. Then request a quote.
Frequently asked questions
Do you deliver sales training at our own offices in Johannesburg?
Yes. On-site delivery at your premises is the most popular option, and we cover Johannesburg and the wider Gauteng area, including Sandton, Midrand, Randburg and Rosebank. The facilitator comes to you and trains your team in one room.
Can the content be tailored to our industry and sales process?
Yes. Because each in-house session runs for one company, we build it around your products, your typical objections and the sectors you sell into, such as financial services, technology, professional services and other B2B markets.
Is the sales training accredited?
No. The Johannesburg sales programme is a practical, facilitator-led skills course, and delegates receive a BOTI certificate of attendance. If your team needs a qualification, ask about the National Occupational Certificate: Sales Representative (SAQA ID 121792), which BOTI offers as a QCTO-accredited Skills Development Provider.
Can we use our Skills Development budget for sales training?
Training spend can be recorded in your Workplace Skills Plan and Annual Training Report, and qualifying spend on black employees may count under the Skills Development element of the B-BBEE scorecard. Points are not guaranteed, so confirm the details with your SETA, skills development facilitator or B-BBEE verification agency.
Do you offer live-online sales training?
Yes. For distributed teams or branch reps we run the same programme as facilitated live-online sessions, so everyone gets consistent training wherever they are.
Ready to train your Johannesburg sales team? Book the Effective Sales Training (2 days) course, and we will shape it around your products, buyers and sales cycle. Training runs in-house at your premises, at BOTI’s venue in Sunningdale, Johannesburg, or live online. Call BOTI on 011 882 8853 or email [email protected]. This course is not accredited. It is delivered as a professional skills programme, and delegates receive a BOTI certificate of attendance.
Sources
- SAQA qualification record 121792: Sales Representative – South African Qualifications Authority (SAQA), 2026.
- SAQA qualification record 124485: Entrepreneur – South African Qualifications Authority (SAQA), 2026.
- Pre-2009 Extended Qualifications – South African Qualifications Authority (SAQA), June 2026.
- Skills Development Levy – South African Revenue Service (SARS), 2026.
- Mandatory Grants – Health and Welfare SETA (HWSETA), 2026.
- Codes of Good Practice on B-BBEE: Code Series 300, Statement 300 – Skills Development (Government Gazette 42496) – Department of Trade and Industry, 31 May 2019.