BOTi Courses Overview – Marketing Fundamentals Training

Course Introduction: Marketing Fundamentals Training

Aimed at delegated who wish to gain knowledge on the concept of “Marketing”.

Rob Terlingen has more than 35 years’ of experience in the following fields: sales, marketing, general management, advertising, corporate planning, business broking, management consulting, finance and business administration in companies of various sizes, in many industries.

The marketing methodology based on his research been refined over a number of years into ‘best practice’. In addition USA and European techniques and his own experience have been incorporated into SMME environment and the RSA corporate environment. The techniques are unique as they are backed up by worksheet templates that contain marketing metrics. The entire course is personally facilitated by Rob Terlingen. The course itself creates many ‘quick win’ and ‘Ah Ha Moments’ for the delegate and his company. The course is motivational and stimulating, and is likely to have a positive impact on your company from the beginning.

Course Outline: Marketing Fundamentals Training

Johannesburg (Sandton), Cape Town, Durban, Port Elizabeth, Pretoria – South Africa

Key outcomes of the course include:

• Concept of “Marketing”?

• Key questions to be asked

• Analysis of Environment, Product and Market
• Importance of researching the market
• Segmentation and Target Markets
• Target Market
• Unique Selling Proposition and Competitive differentiation
• Definition of Marketing Mix?
• CRM and Customer Relationship Management
• Metrics to measure Marketing Performance

• Importance of structured Marketing Plan
• Strategies and marketing objectives

• Branding

BOTI also offers: Strategies and marketing objectives training, Segmentation and Target Markets training, Importance of researching the market training and Customer Relationship Management training.

Course duration and fees: Marketing Fundamentals Training

Our two day training course is designed so that the knowledge acquired is applied practically, so that the business environment can be enhanced.

Please consult schedule for course costs or contact BOTI for a quote.

Recommended Prior Experience and Knowledge: Marketing Fundamentals Training 

The course (Marketing Fundamentals Training Course) is designed for the following attendees:

• Small business owners.


For the Marketing Fundamentals Training Course it is advisable that you have the following experience/knowledge:
Good English Understanding


BOTI also offers:

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In addition to the related public courses, we offer the above course across the country: Anytime, Anywhere. Click on the link to get an instant proposal or book your course NOW:

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