Marketing Basics Training

Course Introduction

Marketing is an essential element for every business. It can also be that one missing piece of the puzzle that when put into place, reveals the bigger picture.  This course will give you an introduction to marketing as well as its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.

Course Outline

Key outcomes of the course include:

Component 1: Starting Out
• Housekeeping matters and administration
• The Parking Area
• program Objectives
• Pre-Assignment
• activity Plans

Component 2: Exactly What is Marketing?
• Exactly What is a Market?
• Marketing is Not Selling
• Comprehending Customer Needs
• Defining Your Product or Service
• Training Example
• Component 2: Assessment Queries

Component 3: Common Marketing Kinds (I)
• Direct Marketing
• Active Marketing
• Incoming Marketing
• Outgoing Marketing
• Training Example
• Component 3: Assessment Queries

Component 4: Common Marketing Kinds (II)
• Guerilla Marketing
• B2B Marketing
• B2C Marketing
• Promotional Marketing
• Training Example
• Component 4: Assessment Queries

Component 5: The Marketing Mix
• Product
• Price
• Promotion
• Place
• Training Example
• Component 5: Assessment Queries

Component 6: Communicating the Right Way
• The Marketing Pitch
• Sell Value Not Price
• Fun as well as Entertaining is Powerful
• Choosing the Right Media
• Training Example
• Component 6: Assessment Queries

Component 7: Customer Communications
• Give Your Customers a Voice
• It’s Not About You, It’s About Them
• Every Interaction Counts
• Answer Queries Honestly
• Training Example
• Component 7: Assessment Queries

Component 8: Marketing Objectives
• Brand Switching
• Repeat Purchases
• Brand Loyalty
• Inform as well as Educate
• Training Example
• Component 8: Assessment Queries

Component 9: The Marketing Funnel
• Awareness
• Interest
• Desire
• activity
• Training Example
• Component 9: Assessment Queries

Component 10: Marketing Mistakes (I)
• Not Taking Social Media Seriously
• Not Having a USP
• Cross Cultural as well as International Translations
• Not Generating a Relationship
• Training Example
• Component 10: Assessment Queries

Component 11: Marketing Mistakes (II)
• Not Having a Plan
• Aiming at Everyone
• Not Tracking Metrics
• Not Listening to Your Customers
• Training Example
Concluding• Component 11: Assessment Queries

Component 12: Concluding
• Wise Men’s words
• Assessment of Parking Area
• Key Learnings
• Evaluations as well as Completion Of activity Plans

Course duration

1 day

Who should attend

This course is suitable for those individuals who wish to gain an understanding of marketing basics.

Prior learning requirements


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