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Quick Look Course Summary:Internet Marketing Fundamentals Course (1 day)
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Length: 1 day(s)
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Price (at your venue): 1 Person R 5,654 EX VAT 3 Person R 3,982 EX VAT 10 Person R 2,954 EX VAT
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Certification Type:Non-Accredited
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Locations & Venues: Off-site or in-house. We train in all major city centres throughout South Africa.
Internet Marketing Fundamentals – self-paced online, 6 months’ access: R950 per learner (ex VAT); teams of 10 or more pay less.
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Internet Marketing Fundamentals Course (1 day)
A clear, practical grounding in online marketing – and a first campaign plan for your own business by the end of the day.
Your website, search results and social media pages are now the shop window most customers see first, often before they ever speak to you. This one-day digital marketing course shows staff and business owners how to use those channels properly: researching the market, building a brand people recognise online, getting found in search, creating content worth sharing, capturing leads and running campaigns they can measure.
The day runs in the order you would build an online presence. It starts with a SWOT analysis and online market research, then covers brand management across channels and real-time marketing, two sessions on social media (building a community first, then content, blogs and webinars), search engine basics, and what a good website needs – landing pages, analytics and mobile-friendly design. It ends with lead generation and the elements of a campaign, and each delegate drafts a simple campaign plan for their own business.
No technical background is needed. For the wider marketing foundations – the marketing mix, the funnel and marketing goals – see the two-day Marketing Training Course.
Why this course
For your organisation
- A clearer, more consistent brand online
- More enquiries from the website and social channels
- Campaigns planned against measures, not guesswork
- Staff who can brief and check an agency or freelancer
For your delegates
- A plain-language grounding in SEO, social media and analytics
- A checklist to review your own website
- Ideas for content and lead magnets
- A draft campaign plan for your business
What delegates will be able to do
- Run a SWOT analysis for your online presence
- Research customers, competitors and pricing using online sources
- Keep your brand consistent across website, social media and email
- Plan timely content and respond to customers in real time
- Build an engaged social media community and make content easy to share
- Apply search engine basics: original content, keywords and links
- Check a website against the essentials: landing pages, analytics and mobile use
- Capture and manage leads and turn first-time buyers into repeat customers
- Plan, monitor and adjust a simple online campaign
Who should attend
Marketing assistants and coordinators, sales and customer service staff who manage social media or the website, small business owners and entrepreneurs, and managers who brief agencies or approve online marketing. No previous marketing or technical training is needed.
Course outline
Day 1 – Building an online marketing presence
Starting with the market
- SWOT analysis for online marketing
- Online research: comments, polls, reviews and search trends
- Finding the right price point
- Defining the target audience
Brand and real-time marketing
- Why every online interaction counts
- Consistency across channels
- The distinctive qualities that set your brand apart
- Real-time marketing: dynamic content and constant monitoring
- Responding to complaints quickly and in public
Social media marketing
- Building a community, not an audience
- The personal touch and brand champions
- Content worth reading to the end
- Blogs, video and webinars
- Making content easy to share
Search and your website
- How search engines decide which pages to show
- Original content, keywords and a clear value proposition
- Links to and from your site
- Landing pages and calls to action
- Analytics and mobile-friendly design
Capturing leads
- Lead generation and lead management
- Giving something away: lead magnets
- Lead quality versus lead quantity
- Turning first-time buyers into repeat customers
- Consent and personal information under POPIA, as general guidance and not legal advice
Campaigns and action plan
- Tailoring a campaign to the audience
- Who, what, where and when
- Headlines and calls to action that work
- Monitoring and adjusting
- Drafting your own campaign plan, and evaluation
How it is delivered
One day, 08:30-16:00. In person at your offices anywhere in South Africa, at a BOTI venue, or live online. One delegate or a group of up to 20. Delegates may bring a laptop to review their own website and social pages during the exercises (not essential). Workbook, website checklist and campaign plan template included. We deliver it at your offices in Johannesburg, Pretoria, Durban, Cape Town and anywhere else in South Africa, at a BOTI venue in Johannesburg, or live online for teams in different places.
What our clients say
“All training sessions were well-coordinated, professionally delivered, and aligned with our scheduling requirements. We were particularly impressed by the high standard of facilitation and the depth of expertise demonstrated throughout the programmes.”
“…the general feedback received was that the course was very informative and participative. The training and the facilitator was of a high quality. We highly recommend BOTI for training services.”
“The sessions … were exceptionally well-organized and seamlessly integrated into our schedule. We were highly impressed by the calibre of the training and the deep expertise demonstrated by the facilitator.”
Frequently asked questions
Can you run this course at our offices?
Yes. Most groups are trained at the client's premises anywhere in South Africa; we can also host it at a BOTI venue or deliver it live online.
How many people can attend?
From one delegate to groups of 20. The price per delegate drops as the group grows – see the price table, or ask us for a quote.
Is it accredited?
No – it is a non-accredited short course and delegates receive a BOTI certificate of attendance.
Can we work on our own website and social pages?
Yes. Share the links beforehand and the facilitator uses them in the website review and campaign exercises.
How is this different from the two-day marketing course?
The two-day Marketing Training Course spends day one on marketing principles – the mix, the funnel and goals – and gives an overview of online marketing on day two. This one-day course spends the whole day on online channels in more practical detail.
Can you run this course in Johannesburg, Cape Town or Durban?
Yes. We train on site at your offices in Johannesburg, Pretoria, Durban, Cape Town and across South Africa, at a BOTI venue in Johannesburg, or live online so a team spread over several offices can attend together.
Related courses
Get your price – the more delegates, the less each pays
Change the options to see your price per person, then email yourself the quote and course outline.
Contact us now – we reply within 15 minutes during office hours
Monday to Friday, 08:00–17:00. After hours, we reply on the next working day – or call 011 882 8853.