Internet Marketing Fundamentals Training Course

Introduction: Internet Marketing Fundamentals Training Course

Marketing has changed dramatically over the last decade. Marketing is all about communicating, as well as the Internet has completely changed the way individuals communicate. The Internet is a marketer’s dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

Internet Marketing Fundamentals supply your delegates with a awesome set of abilities to market your business online. Content is the king of Internet marketing, as well as your delegates will need to understand how to utilize your awesome content. If you want your business to grow then your delegates need to understand Internet Marketing Fundamentals.

 Internet Marketing Fundamentals Training Course

Internet Marketing Fundamentals Training Course


Recommended Prior Experience and Knowledge: Internet Marketing Fundamentals Training Course

This course will assist delegates in understanding: Internet Marketing Fundamentals

For the Internet Marketing Fundamentals Training Course it is advisable that you have the following experience/knowledge:
None, course conducted in English


Outline: Internet Marketing Fundamentals Training Course

Johannesburg (Sandton), Cape Town, Durban, Port Elizabeth, Pretoria – South Africa

Key outcomes of the course include:
BOTI’s Program Outline

Component 1: Starting Out
• Housekeeping matters and administration
• The Parking Area
• program Objectives
• Pre-Assignment
• activity Plans as well as Evaluations

Component 2: SWOT Analysis in Marketing
• Strength
• Weaknesses
• Opportunities
• Threats
• Training Example
• Component 2: Assessment Queries

Component 3: Marketing Research
• Consume All Media
• Finding the Right Price
• Product Development as well as Improvement
• Identify Your Target Audience
• Training Example
• Component 3: Assessment Queries

Component 4: Real Time Marketing
• Dynamic Content
• Engagement Builds Followers
• Constant Readiness as well as Monitoring
• The Time the Place as well as the Media
• Training Example
• Component 4: Assessment Queries

Component 5: Brand Management
• Every Interaction Counts
• Consistent By Utilizing all Media
• distinctive Qualities
• Needs to be Actively handled
• Training Example
• Component 5: Assessment Queries

Component 6: Social Media (I)
• You are Generating a Community
• A Personal Touch
• Brand Champions
• Make it Easy to Share
• Training Example
• Component 6: Assessment Queries

Component 7: SEO Basics
• Relevant as well as Original Content
• Keywords
• Value Proposition
• Linking
• Training Example
• Component 7: Assessment Queries

Component 8: Social Media (II)
• Content is King
• Blog as well as Interact
• Webinars
• Constant Monitoring
• Training Example
• Component 8: Assessment Queries

Component 9: Website Characteristics
• SEO Optimization
• Landing Page
• Analytics
• Mobile as well as Tablet Friendly
• Training Example
• Component 9: Assessment Queries

Component 10: Capturing Leads
• Lead Management as well as Generation
• Give Something Away
• Quality vs. Quantity
• Capture Repeat Customers
• Training Example
• Component 10: Assessment Queries

Component 11: Campaign Characteristics
• Tailored for Your Audience
• utilize Powerful Words
• The 4 W’s of a Campaign
• Monitor as well as Tweak
• Training Example
Concluding• Component 11: Assessment Queries

Component 12: Concluding
• Wise Men’s words
• Assessment of Parking Area
• Key Learnings
• Evaluations as well as Completion Of activity Plans



Course duration and fees: Internet Marketing Fundamentals Training Course

Our one day training course is designed so that the knowledge acquired is applied practically, so that the business environment can be enhanced.

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In addition to the related public courses, we offer the above course across the country: Anytime, Anywhere. Click on the link to get an instant proposal or book your course NOW:

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2018 Public Course Calendar


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