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Quick Look Course Summary:Personal Branding Course (1 day)
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Length: 1 day(s)
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Price (at your venue): 1 Person R 5,654 EX VAT 3 Person R 3,982 EX VAT 10 Person R 2,954 EX VAT
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Certification Type:Non-Accredited
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Locations & Venues: Off-site or in-house. We train in all major city centres throughout South Africa.
Personal Branding – self-paced online, 6 months’ access: R750 per learner (ex VAT); teams of 10 or more pay less.
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Personal Branding Course (1 day)
Delegates define a clear, authentic professional brand and learn to show it consistently – in person, online and under pressure.
Everyone at work already has a personal brand. It is what colleagues, clients and managers say about you when you are not in the room – and if you do not shape it, others will. This personal branding course helps professionals decide what they want to be known for and make sure their behaviour, appearance and online presence all say the same thing.
Delegates start by defining themselves: a personal SWOT analysis, their values (brand pillars), passions and strengths, and a short brand statement. They then look at presenting that brand clearly and consistently every day, how personal and company brands influence each other, first impressions and dressing for the role, and building rapport and a network. Two sessions cover LinkedIn and social media – having an objective, posting useful content, privacy and security, and responding to mentions – and a final session covers protecting your reputation when something goes wrong.
It is practical throughout. Delegates draft their brand statement, review their own online profile against it and leave with a 90-day personal brand action plan.
Why this course
For your organisation
- Staff who represent the organisation professionally in person and online
- Stronger client relationships built on credible, consistent people
- Lower risk of reputational damage from careless social media use
- Sales, consulting and leadership staff who stand out for the right reasons
For your delegates
- A clear brand statement based on your values and strengths
- A consistent image across meetings, email and LinkedIn
- Practical rules for promoting yourself safely on social media
- A plan for protecting your reputation if things go wrong
What delegates will be able to do
- Explain what a personal brand is and why it exists whether you manage it or not
- Complete a personal SWOT analysis and identify their brand pillars, passions and strengths
- Write a short, authentic brand statement
- Present a clear, consistent image through behaviour, communication and appearance
- Align their personal brand with their employer's brand
- Use LinkedIn and other platforms with a clear objective and useful content
- Protect their privacy and security online and respond to mentions professionally
- Handle a reputational setback without burning bridges
Who should attend
Professionals, managers, consultants, sales and client-facing staff, entrepreneurs, and people stepping into a new or more visible role who want to be known for the right things – inside their organisation and across their industry.
Course outline
Day 1 – Building and protecting your professional brand
Defining yourself
- You already have a brand: shape it or others will
- Authenticity: being real rather than polished
- Personal SWOT analysis
- Brand pillars, passions and strengths
- Clarity, consistency and constancy
- Writing your brand statement
Controlling and developing your image
- A clear, well-defined message
- Consistency across meetings, email and online
- Living the brand every day
- How personal and company brands influence each other
- Professionalism and building rapport
Appearance and first impressions
- How first impressions form
- Standing out for the right reasons
- Dressing for your role, industry and culture
- Making sure your appearance reflects the real you
Sharpening your brand
- Networking inside and outside the organisation
- Sharing expertise through articles, posts or a blog
- Transparency and trust
- Case study
LinkedIn and social media
- Setting an objective for each platform
- Content that shows your expertise
- Privacy, security and your employer's social media policy
- Monitoring and responding to mentions
- A distinctive but professional voice
Protecting your brand in a crisis
- When something goes wrong: respond rather than hide
- Never burning bridges
- Managing information and sticking to the facts
- Being bold, learning from failure and moving on
- 90-day personal brand action plan and close
How it is delivered
One day, 08:30-16:00. In person at your offices anywhere in South Africa, at a BOTI venue, or live online. One delegate or a group of up to 20. Workbook, SWOT and brand-statement worksheets and a 90-day action plan included; delegates benefit from bringing a phone or laptop for the LinkedIn sessions. We deliver it at your offices in Johannesburg, Pretoria, Durban, Cape Town and anywhere else in South Africa, at a BOTI venue in Johannesburg, or live online for teams in different places.
What our clients say
“BOTI demonstrated professionalism, sound subject knowledge, and effective facilitation throughout the training. The programme was well organised, relevant and beneficial to our delegates.”
“We were particularly impressed by the quality of facilitation and the practical relevance of the content presented. The programme was delivered with professionalism, clarity, and a strong emphasis on real-world application”
“The facilitator who conducted the training was professional and tailored both the schedule and environment to ensure that learners had a safe space to share authentic, real-life experiences”
Frequently asked questions
Can you run this course at our offices?
Yes. Most groups are trained at the client's premises anywhere in South Africa; we can also host it at a BOTI venue or deliver it live online.
Is this only about social media?
No. About a third of the day covers LinkedIn and social media; the rest covers values, behaviour, appearance, networking and reputation.
Can we run it for a sales or client-facing team?
Yes. The examples are tailored to your industry, and we can align the session with your company brand guidelines and social media policy.
Is it accredited?
No – it is a non-accredited short course and delegates receive a BOTI certificate of attendance.
Can you run this course in Johannesburg, Cape Town or Durban?
Yes. We train on site at your offices in Johannesburg, Pretoria, Durban, Cape Town and across South Africa, at a BOTI venue in Johannesburg, or live online so a team spread over several offices can attend together.
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Monday to Friday, 08:00–17:00. After hours, we reply on the next working day – or call 011 882 8853.