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Marketing Fundamentals Training Course Course

Marketing Fundamentals Training Course Course: Introduction

This course teaches participants basic sales skills. We have several courses on sales and marketing and suggest that participants who attend this course also attend one of the more comprehensive sales courses. In this course for novices to sales, we cover

Marketing Fundamentals Training Course Course :Course Outline

What is Marketing?
Fundamental questions that need to be asked
Target market needs
Environment, Product and Market Analysis
Why Market research is so vital
Target Markets and Target Market Segmentation
Competitive differential and Unique Selling Proposition
Marketing Objectives and Strategies
Brand Positioning
What is the Marketing Mix?
Customer Relationship Management
Marketing Performance Metrics
Why you should have a structured Marketing Plan

Marketing Fundamentals Training Course Course: Course Duration

1 day/s

Who should attend: Marketing Fundamentals Training Course Course

This course is for anyone wanting to learn marketing basics.

**Quote does not include Any Exam Fees (if applicable)

IMPORTANT ACTION: Do Not Wait To Improve Your Skills.  

Book Now By Completing Online Booking Form / Customised Proposal or Obtain Approval For Your Already Received Customised Proposal

Sales Fundamentals Course

Sales Fundamentals Course: Introduction

This workshop is intended for beginners in sales. We teach communication and non-verbal commication and fundamentals of sales.

Sales Fundamentals Course :Course Outline

The sales fundamentals workshop is intended for beginners in sales. The workshop begins by introducing the different types of sales, sales approaches, and a few sales terms. Some types of sales are: telemarketing – in theory the telephone allows communication with almost anyone in the world. In practice however, not many people take kindly to telemarketers. Direct mail is another type of sales, as unlikely as it seems direct mail still works as a sales technique and if done correctly it still works. Email – this is different to ‘spamming’ or ‘carpet-bombing’. This is legitimate and professional email sales correspondence. A list of customers is provided, where emails regarding your product or service will be sent only to the recipients stated on the list. Most companies offer information about their products or services online, therefore the internet is one of the last sales platforms/techniques you can make use of. Sales approaches: A long term approach to sales is called the consultative approach, by attempting to build a solid and trusting relationship with your clients, sales opportunities are created for the future. Sales may not instantly occur, but the chance of constant business with your clients assures your own steady progress. The hard sale is not advisable because many people consider it too aggressive. The most successful example of a hard sale is an auction where if you don’t bid to buy immediately, you will not get the opportunity again. In technical sales, sales personnel need a certain amount of technical knowledge to communicate effectively with clients because the clients will already have an idea of what they are looking for. An example of this is upgrading your cell-phone contract. Much planning goes into preparing to make a sales call. Knowing your client’s needs and preparing to meet those needs in addition to planning a sufficient greeting/opening message is essential to taking the first step. Once you have contacted the relevant person and a conversation starts to take place, it is important to learn as many facts about your contact person as possible. This will help you to more accurately identify the needs of your client. Make sure your contact person is the appropriate person (the person who has the authority to make decisions) to discuss needs within their company with. Now you can begin to pitch your sale – remember to include some ideas to meet other client needs: Information: keeping the client updated on new developments within your field. Training: offer training to your client for relevant products. Financing: wherever possible offer to aid the client financially (if offered by your company) or refer the client to banks that will aid the client instead. These are just some of the ideas that you can offer to your client in order to maintain a good business relationship and to “seal the deal”, also known as closing the call.TIP: Fully understanding your client’s needs and using your best ideas to meet those needs will gain you a reputation of dedication and reliability.

Key outcomes of the course include:
BOTI’s Program Outline

Component 1: Starting Out
• Activities to break the ice
• Housekeeping matters and administration
• The Parking Area
• program Objectives

Component 2: Comprehending the Talk
• Kinds of Sales
• Common Sales Approaches
• Glossary of Common Terms

Component 3: Getting Prepared to Make the Call
• Creating Potential Solutions
• Identifying Your Contact Person
• Performing a Needs Analysis

Component 4: Creative Openings
• A Basic Opening for Warm Calls
• Warming up Cold Calls
• Utilizing the Referral Opening

Component 5: Making Your Pitch
• Features as well as Benefits
• Outlining Your distinctive Selling Position
• The Burning Question That Every Customer Wants Answered

Component 6: Handling Objections
• Common Kinds of Objections
• Basic techniques
• Advanced techniques

Component 7: Sealing the Deal
• Comprehending When It’s Time to Close
• Powerful Closing Techniques
• Things to Remember

Component 8: Following Up
• Thank You Notes
• Resolving Customer Service Issues
• Staying in Touch

Component 9: Setting Objectives
• The Significance of Sales Objectives
• Setting SMART Objectives

Component 10: Controlling Your Data
• Choosing a System That Works for You
• Utilizing Computerized Systems
• Utilizing Manual Systems

Component 11: Utilizing a Prospect Board
• The Layout of a Prospect Board
• How to utilize Your Prospect Board
• A Day in the Life of Your Board

Component 12: Concluding
• Wise Men’s words
• Assessment of Parking Area
• Key Learnings
• Evaluations as well as Completion Of activity Plans

Sales Fundamentals Course: Course Duration

1 day/s

Who should attend: Sales Fundamentals Course

This is a general employee course, also for managers.

**Quote does not include Any Exam Fees (if applicable)

IMPORTANT ACTION: Do Not Wait To Improve Your Skills.  

Book Now By Completing Online Booking Form / Customised Proposal or Obtain Approval For Your Already Received Customised Proposal

Internet Marketing Fundamentals Course

Internet Marketing Fundamentals Course: Introduction

The new game in marketing, in this course (Marketing Seminars, Marketing Workshop, Social Media Courses, Marketing Solutions, Marketing Training, Marketing Short Course, Marketing Business) we teach you all the tricks and tips to make marketing on-line successful.

Internet Marketing Fundamentals Course (Marketing Seminars, Marketing Workshop, Social Media Courses, Marketing Solutions, Marketing Training, Marketing Short Course, Marketing Business) :Course Outline

The internet has become every company, every service provider, and every product seller’s new storefront window. Not only that, it’s easily the cheapest marketing tool available to any company. In this workshop (Marketing Seminars, Marketing Workshop, Social Media Courses, Marketing Solutions, Marketing Training, Marketing Short Course, Marketing Business) our objective will be to teach participants how to conduct market research, how to develop a workable internet marketing campaign, how to recognize your target market, how to make people understand your brand and what SEO is and website characteristics. Research on the internet should include social media, from comments on social media sales and marketing can set up a survey or a poll, they can invite posters to more personal interviews, they can track the shopping habits of customers and can invite customers to try new things.TIP: The right price – the 99 cents is psychological. Customers hardly ever equate R19,99 to R20, they round it down to R19. But if you made your price R19,00 – consumers would say you are charging too much. Real time marketing is a new tool. Computer programs track the customer’s purchasing choices. This enables sales and marketing to better identify their target audience, develop their advertisement to be even more specifically tailored to their audience, interact with their customers about product development and improvement and have an enthusiastic base to try out new products. The content of adverts in real time marketing need to be dynamic, eye-catching and informative. The engagement between the customer and the product will lead to more customers. You need to manage your brand in the media, remember that every interaction counts and you need to address complaints promptly. The information needs to be consistent through all types of media and the product’s unique qualities should be expanded on or it will just become another product in a product range. Real time media marketing needs to be actively managed. By using social media, you build a community of support, interact with this community and make them your brand champions. Content is king in social media, you need to make the reader want to read to the end of the advert. Diversify your online content, have an advert – but have a forum for your brand champions, post new ideas and tips on your product’s uses in this forum and make it easy for people to share. Do give away free stuff, and make sure you have a high return rate of potential customers on the free stuff. We round off our workshop with a few important things to know, such as SEO basics (Search Engine Optimisation), keywords to use, website characteristics, making your website mobile friendly, generating leads and capturing repeat customers.

Key outcomes of the course (Marketing Seminars, Marketing Workshop, Social Media Courses, Marketing Solutions, Marketing Training, Marketing Short Course, Marketing Business) include:
BOTI’s Program Outline

Component 1: Starting Out
• Housekeeping matters and administration
• The Parking Area
• program Objectives
• Pre-Assignment
• activity Plans as well as Evaluations

Component 2: SWOT Analysis in Marketing
• Strength
• Weaknesses
• Opportunities
• Threats
• Training Example
• Component 2: Assessment Queries

Component 3: Marketing Research
• Consume All Media
• Finding the Right Price
• Product Development as well as Improvement
• Identify Your Target Audience
• Training Example
• Component 3: Assessment Queries

Component 4: Real Time Marketing
• Dynamic Content
• Engagement Builds Followers
• Constant Readiness as well as Monitoring
• The Time the Place as well as the Media
• Training Example
• Component 4: Assessment Queries

Component 5: Brand Management
• Every Interaction Counts
• Consistent By Utilizing all Media
• distinctive Qualities
• Needs to be Actively handled
• Training Example
• Component 5: Assessment Queries

Component 6: Social Media (I)
• You are Generating a Community
• A Personal Touch
• Brand Champions
• Make it Easy to Share
• Training Example
• Component 6: Assessment Queries

Component 7: SEO Basics
• Relevant as well as Original Content
• Keywords
• Value Proposition
• Linking
• Training Example
• Component 7: Assessment Queries

Component 8: Social Media (II)
• Content is King
• Blog as well as Interact
• Webinars
• Constant Monitoring
• Training Example
• Component 8: Assessment Queries

Component 9: Website Characteristics
• SEO Optimization
• Landing Page
• Analytics
• Mobile as well as Tablet Friendly
• Training Example
• Component 9: Assessment Queries

Component 10: Capturing Leads
• Lead Management as well as Generation
• Give Something Away
• Quality vs. Quantity
• Capture Repeat Customers
• Training Example
• Component 10: Assessment Queries

Component 11: Campaign Characteristics
• Tailored for Your Audience
• utilize Powerful Words
• The 4 W’s of a Campaign
• Monitor as well as Tweak
• Training Example
Concluding• Component 11: Assessment Queries

Component 12: Concluding
• Wise Men’s words
• Assessment of Parking Area
• Key Learnings
• Evaluations as well as Completion Of activity Plans

Related Terms Include Digital Strategy Courses, Marketing Training Company, Social Media Courses Cape Town, Social Media Training, Social Media Courses Johannesburg, Course In Marketing, Marketing Skills Training, Short Courses In Marketing.

Internet Marketing Fundamentals Course (Marketing Seminars, Marketing Workshop, Social Media Courses, Marketing Solutions, Marketing Training, Marketing Short Course, Marketing Business): Course Duration

1 day/s

Who should attend: Internet Marketing Fundamentals Course

This course (Marketing Seminars, Marketing Workshop, Social Media Courses, Marketing Solutions, Marketing Training, Marketing Short Course, Marketing Business) is intended for anyone in marketing.

**Quote does not include Any Exam Fees (if applicable)

IMPORTANT ACTION: Do Not Wait To Improve Your Skills.  

Book Now By Completing Online Booking Form / Customised Proposal or Obtain Approval For Your Already Received Customised Proposal

The Consumer Protection Act Fundamentals Training Course Course

The Consumer Protection Act Fundamentals Training Course Course: Introduction

How does The Consumer Protection Act impact your business?

What happens when the Consumer Complaints Centre gets involved? Enrol on BOTI’s The Consumer Protection Act Fundamentals Training Course Course today and find out so much more!

The Consumer Protection Act Fundamentals Training Course Course - How does The Consumer Protection Act impact your business? What happens when the Consumer Complaints Centre gets involved? Enrol on BOTI's The Consumer Protection Act Fundamentals Training Course Course today and find out so much more!  

  • If you buy something in South Africa, whether goods or a service – you are a consumer.
  • If you sell goods or a service, then you are a vendor.
  • The Consumer Protection Act was legalised to protect both the consumer and the vendor from bad business practices.
  • Under the Act the rights and responsibilities of both the consumer and the vendor are examined.
  • The Act gives consumers who have been unfairly treated a recourse for relief and hold the vendor to standards.
  • At the same time the Act provides rights for vendors who practice good business practices.

The Consumer Protection Act Fundamentals Training Course Course :Course Outline

1. Examining the Act.
To whom and what the Act applies.
Situations contained in the Act.
Goods exempted from the Act.
Services, agreements and transactions included in the Act.

2. The Consumer Act and the Consumer.
The difference between protection and enforcement
Defining the Consumer.
Protection from unfair and unreasonable business practices.
The Act’s Amendments for minors and disabled Consumers.

3. Consumer rights and responsibilities
The rights of the consumer.
Parallels between the Bill of Rights and the Consumer Protection Act.
Responsibilities as a consumer.

How does The Consumer Protection Act impact your business? What happens when the Consumer Complaints Centre gets involved? Enrol on BOTI’s Consumer Protection Act Fundamentals Training Course Course today and find out so much more!

4. Vendor rights and responsibilities
The Vendor as a Consumer.
Liability and Due Diligence
Ethics of marketing strategies.

5. The Act in practice
What is reasonable to expect.
Practical application of the Act to various industries.
Understanding the legal framework for redress.

6. Minimising liability as a Vendor
Enabling the consumer
Best practices conforming to the Act.
Penalties for contravention of the Act.
Avoiding administrative fines.

How does The Consumer Protection Act impact your business? What happens when the Consumer Complaints Centre gets involved? Enrol on BOTI’s Consumer Protection Act Fundamentals Training Course Course today and find out so much more!

7. Dealing with complaints.
How and where to lay a complaint.
What can be expected from the complaints procedure.
Recourse if complaint is ignored.

The Consumer Protection Act Fundamentals Training Course Course: Course Duration

1 day/s

Who should attend: The Consumer Protection Act Fundamentals Training Course Course

This course is intended for vendors and consumers.

IMPORTANT ACTION: Do Not Wait To Improve Your Skills.  

Book Now By Completing Online Booking Form / Customised Proposal or Obtain Approval For Your Already Received Customised Proposal

 

Sales Skills: Basic Training Course Course

Sales Skills: Basic Training Course Course: Introduction

This course teaches participants basic sales skills. We have several courses on sales and marketing and suggest that participants who attend this course also attend one of the more comprehensive sales courses. In this course for novices to sales, we cover topics such as sales fundamentals, professionalism, connecting with clients and the sales presentation.

Sales Skills: Basic Training Course Course :Course Outline

1. Sales Fundamentals

The sales process
Elements of selling
Understanding sales terms

2. Your professionalism
Developing a professional character
Managing yourself

3. Handling clients
Finding clients
Connecting with clients
Finding solutions

4. The sales presentation
Creating a sales presentation
Anticipating objections
Responding to objections

Sales Skills: Basic Training Course Course: Course Duration

1 day/s

Who should attend: Sales Skills: Basic Training Course Course

This is a general employee course, also for managers.

**Quote does not include Any Exam Fees (if applicable)

IMPORTANT ACTION: Do Not Wait To Improve Your Skills.  

Book Now By Completing Online Booking Form / Customised Proposal or Obtain Approval For Your Already Received Customised Proposal

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