This course teaches participants basic sales skills. We have several courses on sales and marketing and suggest that participants who attend this course also attend one of the more comprehensive sales courses. In this course for novices to sales, we cover
What is Marketing?
Fundamental questions that need to be asked
Target market needs
Environment, Product and Market Analysis
Why Market research is so vital
Target Markets and Target Market Segmentation
Competitive differential and Unique Selling Proposition
Marketing Objectives and Strategies
Brand Positioning
What is the Marketing Mix?
Customer Relationship Management
Marketing Performance Metrics
Why you should have a structured Marketing Plan
1 day/s
This course is for anyone wanting to learn marketing basics.
**Quote does not include Any Exam Fees (if applicable)
IMPORTANT ACTION: Do Not Wait To Improve Your Skills.
Book Now By Completing Online Booking Form / Customised Proposal or Obtain Approval For Your Already Received Customised Proposal
This workshop is intended for beginners in sales. We teach communication and non-verbal commication and fundamentals of sales.
The sales fundamentals workshop is intended for beginners in sales. The workshop begins by introducing the different types of sales, sales approaches, and a few sales terms. Some types of sales are: telemarketing – in theory the telephone allows communication with almost anyone in the world. In practice however, not many people take kindly to telemarketers. Direct mail is another type of sales, as unlikely as it seems direct mail still works as a sales technique and if done correctly it still works. Email: this is different to spamming or carpet-bombing. This is legitimate and professional email sales correspondence. A list of customers is provided, where emails regarding your product or service will be sent only to the recipients stated on the list.
Most companies offer information about their products or services online, therefore the internet is one of the last sales platforms/techniques you can make use of. Sales approaches: A long term approach to sales is called the consultative approach, by attempting to build a solid and trusting relationship with your clients, sales opportunities are created for the future. Sales may not instantly occur, but the chance of constant business with your clients assures your own steady progress. The hard sale is not advisable because many people consider it too aggressive. The most successful example of a hard sale is an auction where if you don’t bid to buy immediately, you will not get the opportunity again. In technical sales, sales personnel need a certain amount of technical knowledge to communicate effectively with clients because the clients will already have an idea of what they are looking for. An example of this is upgrading your cell-phone contract. Much planning goes into preparing to make a sales call. Knowing your client’s needs and preparing to meet those needs in addition to planning a sufficient greeting/opening message is essential to taking the first step. Once you have contacted the relevant person and a conversation starts to take place, it is important to learn as many facts about your contact person as possible. This will help you to more accurately identify the needs of your client. Make sure your contact person is the appropriate person (the person who has the authority to make decisions) to discuss needs within their company with. Now you can begin to pitch your sale but remember to include some ideas to meet other client needs: Information: keeping the client updated on new developments within your field. Training: offer training to your client for relevant products. Financing: wherever possible offer to aid the client financially (if offered by your company) or refer the client to banks that will aid the client instead. These are just some of the ideas that you can offer to your client in order to maintain a good business relationship and to seal the deal, also known as closing the call.TIP: Fully understanding your client’s needs and using your best ideas to meet those needs will gain you a reputation of dedication and reliability.
Key outcomes of the course include:
Component 1: Starting Out
Activities to break the ice
Housekeeping matters and administration
The Parking Area
program Objectives
Component 2: Comprehending the Talk
Kinds of Sales
Common Sales Approaches
Glossary of Common Terms
Component 3: Getting Prepared to Make the Call
Creating Potential Solutions
Identifying Your Contact Person
Performing a Needs Analysis
Component 4: Creative Openings
A Basic Opening for Warm Calls
Warming up Cold Calls
Utilizing the Referral Opening
Component 5: Making Your Pitch
Features as well as Benefits
Outlining Your distinctive Selling Position
The Burning Question That Every Customer Wants Answered
Component 6: Handling Objections
Common Kinds of Objections
Basic techniques
Advanced techniques
Component 7: Sealing the Deal
Comprehending When Its Time to Close
Powerful Closing Techniques
Things to Remember
Component 8: Following Up
Thank You Notes
Resolving Customer Service Issues
Staying in Touch
Component 9: Setting Objectives
The Significance of Sales Objectives
Setting SMART Objectives
Component 10: Controlling Your Data
Choosing a System That Works for You
Utilizing Computerized Systems
Utilizing Manual Systems
Component 11: Utilizing a Prospect Board
The Layout of a Prospect Board
How to utilize Your Prospect Board
A Day in the Life of Your Board
Component 12: Concluding
Wise Mens words
Assessment of Parking Area
Key Learnings
Evaluations as well as Completion Of activity Plans
1 day/s
This is a general employee course, also for managers.
**Quote does not include Any Exam Fees (if applicable)
IMPORTANT ACTION: Do Not Wait To Improve Your Skills.
Book Now By Completing Online Booking Form / Customised Proposal or Obtain Approval For Your Already Received Customised Proposal
The new game in marketing, in this course (Marketing Seminars, Marketing Workshop, Social Media Courses, Marketing Solutions, Marketing Training, Marketing Short Course, Marketing Business) we teach you all the tricks and tips to make marketing on-line successful.
The internet has become every company, every service provider, and every product sellers new storefront window. Not only that, its easily the cheapest marketing tool available to any company. In this workshop (Marketing Seminars, Marketing Workshop, Social Media Courses, Marketing Solutions, Marketing Training, Marketing Short Course, Marketing Business) our objective will be to teach participants how to conduct market research, how to develop a workable internet marketing campaign, how to recognize your target market, how to make people understand your brand and what SEO is and website characteristics. Research on the internet should include social media, from comments on social media sales and marketing can set up a survey or a poll, they can invite posters to more personal interviews, they can track the shopping habits of customers and can invite customers to try new things.TIP: The right price the 99 cents is psychological. Customers hardly ever equate R19,99 to R20, they round it down to R19. But if you made your price R19,00 consumers would say you are charging too much. Real time marketing is a new tool. Computer programs track the customers purchasing choices. This enables sales and marketing to better identify their target audience, develop their advertisement to be even more specifically tailored to their audience, interact with their customers about product development and improvement and have an enthusiastic base to try out new products. The content of adverts in real time marketing need to be dynamic, eye-catching and informative. The engagement between the customer and the product will lead to more customers. You need to manage your brand in the media, remember that every interaction counts and you need to address complaints promptly. The information needs to be consistent through all types of media and the products unique qualities should be expanded on or it will just become another product in a product range. Real time media marketing needs to be actively managed. By using social media, you build a community of support, interact with this community and make them your brand champions. Content is king in social media, you need to make the reader want to read to the end of the advert. Diversify your online content, have an advert but have a forum for your brand champions, post new ideas and tips on your products uses in this forum and make it easy for people to share. Do give away free stuff, and make sure you have a high return rate of potential customers on the free stuff. We round off our workshop with a few important things to know, such as SEO basics (Search Engine Optimisation), keywords to use, website characteristics, making your website mobile friendly, generating leads and capturing repeat customers.
Key outcomes of the course (Marketing Seminars, Marketing Workshop, Social Media Courses, Marketing Solutions, Marketing Training, Marketing Short Course, Marketing Business) include:
BOTIs Program Outline
Component 1: Starting Out
Housekeeping matters and administration
The Parking Area
program Objectives
Pre-Assignment
activity Plans as well as Evaluations
Component 2: SWOT Analysis in Marketing
Strength
Weaknesses
Opportunities
Threats
Training Example
Component 2: Assessment Queries
Component 3: Marketing Research
Consume All Media
Finding the Right Price
Product Development as well as Improvement
Identify Your Target Audience
Training Example
Component 3: Assessment Queries
Component 4: Real Time Marketing
Dynamic Content
Engagement Builds Followers
Constant Readiness as well as Monitoring
The Time the Place as well as the Media
Training Example
Component 4: Assessment Queries
Component 5: Brand Management
Every Interaction Counts
Consistent By Utilizing all Media
distinctive Qualities
Needs to be Actively handled
Training Example
Component 5: Assessment Queries
Component 6: Social Media (I)
You are Generating a Community
A Personal Touch
Brand Champions
Make it Easy to Share
Training Example
Component 6: Assessment Queries
Component 7: SEO Basics
Relevant as well as Original Content
Keywords
Value Proposition
Linking
Training Example
Component 7: Assessment Queries
Component 8: Social Media (II)
Content is King
Blog as well as Interact
Webinars
Constant Monitoring
Training Example
Component 8: Assessment Queries
Component 9: Website Characteristics
SEO Optimization
Landing Page
Analytics
Mobile as well as Tablet Friendly
Training Example
Component 9: Assessment Queries
Component 10: Capturing Leads
Lead Management as well as Generation
Give Something Away
Quality vs. Quantity
Capture Repeat Customers
Training Example
Component 10: Assessment Queries
Component 11: Campaign Characteristics
Tailored for Your Audience
utilize Powerful Words
The 4 Ws of a Campaign
Monitor as well as Tweak
Training Example
Concluding Component 11: Assessment Queries
Component 12: Concluding
Wise Mens words
Assessment of Parking Area
Key Learnings
Evaluations as well as Completion Of activity Plans
Related Terms Include Digital Strategy Courses, Marketing Training Company, Social Media Courses Cape Town, Social Media Training, Social Media Courses Johannesburg, Course In Marketing, Marketing Skills Training, Short Courses In Marketing.
1 day/s
This course (Marketing Seminars, Marketing Workshop, Social Media Courses, Marketing Solutions, Marketing Training, Marketing Short Course, Marketing Business) is intended for anyone in marketing.
**Quote does not include Any Exam Fees (if applicable)
IMPORTANT ACTION: Do Not Wait To Improve Your Skills.
Book Now By Completing Online Booking Form / Customised Proposal or Obtain Approval For Your Already Received Customised Proposal
Welcome to our Sales Mastery Workshop! Before diving into the exciting world of sales, let’s break the ice and get to know each other. We’ll cover administrative details to ensure a smooth experience throughout the workshop. Remember, no question is too small – we’ve set up a parking lot to address any queries that arise. Together, let’s set clear workshop objectives to guide our journey towards sales success.
Explore the diverse landscape of sales types and common approaches. Build your sales vocabulary with our glossary of key terms.
Identify key contacts, conduct needs analyses, and craft potential solutions to address your clients’ needs effectively.
Master the art of making warm calls, warming cold calls, and leveraging referrals to create impactful openings.
Learn to highlight features and benefits, define your unique selling position, and address customers’ burning questions with confidence.
Recognize common objections, employ fundamental and advanced objection-handling strategies to overcome challenges.
Identify the right moment to close and employ powerful techniques to seal the deal.
Express gratitude, resolve customer service issues, and maintain regular contact to nurture relationships.
Understand the significance of sales goals and learn to establish SMART goals for success.
Choose and utilize effective systems, whether computerized or manual, to manage your sales data efficiently.
Optimize your prospect board layout and effectively use it to drive your sales efforts.
Gain insights from experienced individuals, recap key discussions from the parking lot, and leave with actionable takeaways and lessons learned. Complete your action plans and evaluations to solidify your commitment to sales mastery.
Ready to embark on this transformative journey? Reach out now to reserve your spot in our upcoming Sales Mastery Workshop!
1 day/s
A sales course is typically designed for individuals who are involved in or interested in pursuing a career in sales. The target audience for a sales course may include:
Ultimately, the specific content and focus of the sales course will determine the ideal participants. It’s important for potential attendees to review the course description and prerequisites to ensure that the content aligns with their needs and goals.
“I found the course relatable and practical…” Delegate, Engineering Company, August 2023
Ready to take your sales game to the next level? Contact us today to explore our range of sales courses and training options tailored to meet your needs. Whether you’re looking to sharpen your sales techniques or empower your sales team with effective training, we’ve got you covered. With our expertise in sales consultancy and a wide array of sales management courses available in South Africa, we’re committed to helping you achieve your goals. Don’t wait any longer – reach out now and let us guide you towards sales success!
Please Phone Us Now To Speak to One of Our Friendly Consultants to Provide This Course around your schedule:
Tel: 011-882-8853
Please Fill in the Form – We Will Get Back to You Within 15 minutes
Please Email Us Now – We Will Get Back to You Within 15 minutes
Don’t delay. Skill up at BOTi Today.
How does The Consumer Protection Act impact your business?
What happens when the Consumer Complaints Centre gets involved? Enrol on BOTI’s The Consumer Protection Act Fundamentals Training Course Course today and find out so much more!
1. Examining the Act.
To whom and what the Act applies.
Situations contained in the Act.
Goods exempted from the Act.
Services, agreements and transactions included in the Act.
2. The Consumer Act and the Consumer.
The difference between protection and enforcement
Defining the Consumer.
Protection from unfair and unreasonable business practices.
The Act’s Amendments for minors and disabled Consumers.
3. Consumer rights and responsibilities
The rights of the consumer.
Parallels between the Bill of Rights and the Consumer Protection Act.
Responsibilities as a consumer.
4. Vendor rights and responsibilities
The Vendor as a Consumer.
Liability and Due Diligence
Ethics of marketing strategies.
5. The Act in practice
What is reasonable to expect.
Practical application of the Act to various industries.
Understanding the legal framework for redress.
6. Minimising liability as a Vendor
Enabling the consumer
Best practices conforming to the Act.
Penalties for contravention of the Act.
Avoiding administrative fines.
7. Dealing with complaints.
How and where to lay a complaint.
What can be expected from the complaints procedure.
Recourse if complaint is ignored.
1 day/s
This course is intended for vendors and consumers.
IMPORTANT ACTION: Do Not Wait To Improve Your Skills.
Book Now By Completing Online Booking Form / Customised Proposal or Obtain Approval For Your Already Received Customised Proposal
This course teaches participants basic sales skills. We have several courses on sales and marketing and suggest that participants who attend this course also attend one of the more comprehensive sales courses. In this course for novices to sales, we cover topics such as sales fundamentals, professionalism, connecting with clients and the sales presentation.
1. Sales Fundamentals
The sales process
Elements of selling
Understanding sales terms
2. Your professionalism
Developing a professional character
Managing yourself
3. Handling clients
Finding clients
Connecting with clients
Finding solutions
4. The sales presentation
Creating a sales presentation
Anticipating objections
Responding to objections
1 day/s
This is a general employee course, also for managers.
**Quote does not include Any Exam Fees (if applicable)
IMPORTANT ACTION: Do Not Wait To Improve Your Skills.
Book Now By Completing Online Booking Form / Customised Proposal or Obtain Approval For Your Already Received Customised Proposal
Copyright text 2024 by Business Optimization Training Institute.
